The latest initiative from NJOP (National Jewish Outreach Project) is a Hebrew literacy initiative, with Twitter and social media as its hook.

The project is an outgrowth of NJOP’s popular Read Hebrew America program, said NJOP publicist Ilya Welfeld, founded with the idea of reaching people who aren’t inclined to join a community class – the Jewish Tweets social media brand was a perfect background, providing a little kitsch and allowing people to learn Hebrew in “bite-sized pieces.”

“Right away, almost 200 people officially registered,” Welfeld said, noting that these are just the people who proactively want to be receiving everything directly to them. But on a daily basis, several hundred people are participating however they want. The intent was to create learning that was “at your own pace, in your own space.”

Twebrew School provides three free learning options: Tweetups, video lessons, and newsletter signup; and if you already know Hebrew, you can sign up to be a Twebrew School teacher .  Check out your Twebrew twoptions at this twebsite http://www.twebrewschool.org.

Have you joined the ranks of Twebrew School teachers? Do you know someone who’s using NJOP’s Twebrew School program in their local community? Share your experiences and feedback with us here.

Haven’t seen the Twebrew School videos yet? Begin your education with Lessons 1 & 2.

This post is an expanded version of the original, which appeared on Esther’s blog, My Urban Kvetch.