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	<title>jewpoint0.org &#187; social media</title>
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		<title>Tending Your Social Networking Garden</title>
		<link>http://jewpoint0.org/2011/10/tending-your-social-networking-garden/</link>
		<comments>http://jewpoint0.org/2011/10/tending-your-social-networking-garden/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 19:26:37 +0000</pubDate>
		<dc:creator>Miriam Brosseau</dc:creator>
				<category><![CDATA[Nuggets]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1821</guid>
		<description><![CDATA[Taking time to tend your social networking garden can be hugely rewarding for everyone, and will help spread the message of the power of online social networking to even the most skeptical colleagues when they see what fruit it can bear!]]></description>
			<content:encoded><![CDATA[<p>Trying to get your community or organization engaged in networking through social media, but running into roadblocks with colleagues who aren’t quite there yet?  Instead of getting frustrated over what’s <span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">not</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> working, what’s </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">not </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">growing, let’s refocus. </span></p>
<div class="mceTemp" style="text-align: left;"><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What’s already happening online?  Where are seeds just taking root?  Where are the fertile areas you can cultivate, and spread from there?  <strong>Taking time to tend your social networking garden can be hugely rewarding for everyone, and will help spread the message of the power of online social networking to even the most skeptical colleagues when they see what fruit it can bear!</strong></span></div>
<div id="attachment_1823" class="wp-caption alignleft" style="width: 234px"><img class="size-full wp-image-1823   " title="social networking garden2" src="http://jewpoint0.org/wp-content/uploads/2011/10/social-networking-garden2.jpg" alt="Photo Credit: j&amp;tplaman" width="224" height="173" /><p class="wp-caption-text">Photo Credit: j&amp;tplaman</p></div>
<p><span style="text-decoration: underline;"><strong>Social Networking Gardening Tips:</strong></span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="text-decoration: underline;"><strong>Step 1:</strong></span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Seek out the gardeners. </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Find out who among the people you work with is blogging, tweeting, active on Facebook or LinkedIn, etc., by doing basic searches in those networks and asking around.  See which friends you have in common &#8211; you may be surprised and delighted at the connections you find!</span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<strong><span style="text-decoration: underline;">Step 2:</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></strong><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Watch their seeds and shoots. </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Subscribe to posts and friend these folks in whatever way you feel most comfortable (adjust your privacy settings as needed).  Put them in lists you can easily come back to (</span><a href="https://support.twitter.com/articles/76460-how-to-use-twitter-lists" target="_blank"><span style="text-decoration: underline;">Twitter</span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">/</span><a href="http://www.facebook.com/help/lists" target="_blank"><span style="text-decoration: underline;">Facebook</span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">), subscribe to blog posts via </span><a href="http://www.whatisrss.com/" target="_blank"><span style="text-decoration: underline;">RSS</span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and bookmark whatever other sites might be relevant.</span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="text-decoration: underline;"><strong>Step 3:</strong></span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Add sunshine, water, and fertilizer regularly. </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Schedule a regular time to focus just on networking with these groups.  Try taking ten minutes, two days a week, to go through the friend lists and RSS feeds you created and comment, reply, and retweet.  Share resources you think might add value to that person’s work and suggest people they may gain from being in touch with.  For some cases, it may be best to send a personal email or make a phone call to deepen the connection.</span></p>
<p><span style="text-decoration: underline;"><strong>Step 4</strong></span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> <strong>Bonus step!</strong> </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Find the other gardens where your gardeners’ seeds have taken root. </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Uncover the conversations where your colleagues and their work are being talked about that they might not even know of!  Set up a </span><span style="text-decoration: underline;"><a href="http://www.google.com/reader" target="_blank">Google Reader</a></span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or </span><a href="http://www.google.com/alerts" target="_blank"><span style="text-decoration: underline;">Google Alerts</span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.  Go to </span><a href="http://www.google.com/blogsearch" target="_blank"><span style="text-decoration: underline;">Google Blog Search</span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.  Type in the names of the people and/or institutions you work with and see what comes up.  If there are a few meaningful, relevant results in the search, subscribe to that search by scrolling to the bottom of the page and clicking the RSS link.  Check in on that RSS feed every now and again and share with those people the (good) news you found about them.</span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="text-decoration: underline;"><strong>Some additional tips:</strong></span></p>
<p><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Be sure to</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> subscribe to comment feeds </span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">on the blog posts you reply to so you can see where the conversation goes and easily follow up. </span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use a </span><a href="http://www.usernamecheck.com/" target="_blank"><span style="text-decoration: underline;"><strong>consistent username</strong></span></a><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> across platforms so that folks will begin to recognize your presence and personality.  This will also make yourself more searchable in the future. </span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Put a pause between your fingertips and the keyboard</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> &#8211; think about your voice, tone, and the value you’re adding to the conversation.  Be consistent.  If your organization has one, make sure to adhere to the guidelines of the <a href="http://jewpoint0.org/2011/05/the-value-of-a-social-media-policy/" target="_blank">social media policy</a>, and develop that document as needed based on your interactions.</span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
<span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Don&#8217;t neglect IRL (in real life) and other media.</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Networks need to flow within and among different platforms to be truly effective.  Mentioning a Facebook post in a phone call, or a blog comment in a coffee date, then tying those conversations back to their original host platform can be a great way to weave people and ideas.</span></p>
<p><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Serendipity happens!</span><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Being active in social media means you open up all kinds of potential for new connections &#8211; whether you plan on it or not.  Have an open mind and welcome the unexpected!</span></p>
<p><span style="font-size: 12pt; font-family: 'Times New Roman'; color: #333333; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><em>How have you found and cultivated the fertile areas in your organization?  What resulted from these interactions?</em></span></p>
]]></content:encoded>
			<wfw:commentRss>http://jewpoint0.org/2011/10/tending-your-social-networking-garden/feed/</wfw:commentRss>
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		<item>
		<title>Making Facebook Groups Rock</title>
		<link>http://jewpoint0.org/2011/10/making-facebook-groups-rock/</link>
		<comments>http://jewpoint0.org/2011/10/making-facebook-groups-rock/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 14:27:32 +0000</pubDate>
		<dc:creator>Miriam Brosseau</dc:creator>
				<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1766</guid>
		<description><![CDATA[Facebook groups have changed a lot in the past year or so, and they're more powerful than ever.  Here are some helpful hints to make your Facebook group a truly networked, vibrant platform.]]></description>
			<content:encoded><![CDATA[<p>Facebook groups have <a href="http://www.facebook.com/blog.php?post=434700832130" target="_blank">changed a lot</a> in the past year or so, and they&#8217;re more powerful than ever.  Here are some helpful hints to make your Facebook group a truly vibrant platform:</p>
<p><strong><em>Maximizing group features for networking and engagement:</em></strong></p>
<p><strong></strong><strong>Tagging individuals in posts.</strong> This is an excellent means of publicly introducing two (or more) folks within your group.  Include bragging rights &#8211; what makes these members unique?  Give them a question to explore together, and encourage the dialogue.  This means you have to know your group &#8211; who they are, what they&#8217;re up to, what they need, etc.  Think:</p>
<ul>
<li>How can I encourage others to use the group in the same way, not just as a means for marketing/broadcasting information?</li>
<li>How do I go from <a href="http://www.networkweaving.com/june_files/NetworkWeaverChecklist2.pdf" target="_blank">network weaver</a> to empowering others to weave one another?</li>
</ul>
<p><strong> The power of pictures. </strong> Facebook is a <a href="http://www.photoweeklyonline.com/the-number-of-photos-on-facebook-is-exploding-infographic/" target="_blank">“picture economy”</a> (whereas Twitter is a <a href="http://www.confluencedigital.com/blog/mastering-twitter-basics-the-cinco-tips-of-likeability-june-11/" target="_blank">“link economy”</a>); pics are the most engaged content, the most in-demand.  Pictures are great conversation starters.  Tagging folks in pictures and <em>asking them to tag themselves</em> also increases engagement, puts a face to a name, and humanizes the process by bridging online and on-land worlds.</p>
<p><strong>Questions and polling</strong>.  Thoughtful, simple, directed questions can be a powerful engagement mechanism.  Think about allowing others to add their own options to the poll &#8211; when is it appropriate, and when is it unnecessary or confusing.  Expect to get answers both in the poll itself and in the comments, and run with both!</p>
<p><strong>Group chat.</strong> Facebook groups mostly function asynchronously, but a synchronous activity now and again can really rally the troops. (<em>Note: this feature does not function with groups of 250 members or more.</em>)  Consider the following:</p>
<ul>
<li>What are the deeper conversations your group seems inclined to have?</li>
<li>Can you assign someone to host that conversation and empower them to lead the charge?</li>
</ul>
<p><strong> Docs.</strong> Docs are like super-simple wikis, and probably the most truly collaborative aspect of a Facebook group.  Because they are collaboratively editable, they are great for anything that requires a teasing out a group voice &#8211; agendas, statements or announcements, etc.</p>
<ul>
<li>Docs live in a designated place within your group and are therefore not as subject to the news feed, which is more timely.  Docs are great for posting information that you plan to come back to again and again.</li>
<li>Conversations will naturally spring up in the comments section of your document.  It’s important to manage the flow between what is being written in the doc and what’s happening in the comments.</li>
</ul>
<p><strong>Events.</strong> Creating a group event for actual in-person meetings makes a lot of sense, but there are other ways the events feature can be used &#8211; general publicity, announcements, calls to action, booking a time for a group chat, etc.</p>
<ul>
<li>Events need not be restricted to members of the group.  Use them when you want to introduce a broader audience to your group’s good work.</li>
<li>Bear in mind &#8211; events can be great, but tend to get lost in the <a href="http://searchengineland.com/newspaper-inspired-facebook-layout-will-deliver-more-interesting-stories-a-real-time-ticker-93549" target="_blank">new Facebook layout</a>.  Timing is key.  Be conscious of who you are reminding of the event and how often.  Remember you can also post the event’s unique link to the group or your personal profile page.</li>
<li>Finally, events, like docs, also have a comment stream attached.  Monitor accordingly.</li>
</ul>
<p><strong><em>Other big ideas:</em></strong></p>
<p><strong><em></em></strong><strong>Have a goal for the group</strong>, or at least a project everyone can rally around.  Give the group a sense of purpose.</p>
<p><strong>No one person “owns” a Facebook group.</strong> It belongs equally to all the members and should be treated as such. (Think about using the Docs to build a group statement of values &#8211; decide as a community how you will use the group and treat one another while active in it.)</p>
<p><strong>It’s easier to post than to reply. Engagement takes investment.</strong> Try setting aside a specific block of time every day or week to monitor and engage the group.  Ask other members to do the same &#8211; spread the responsibility around and see what kind of ROE (return on engagement) you get.</p>
<p><strong>No medium exists in a vacuum.</strong> Think about the relationships between what happens in the group, on Facebook in general, over email, on the phone, in person, at events, etc.  To be truly effective, the online experience should be tied &#8211; topically, in culture, in voice, in attitude &#8211; to the experience(s) of the group in other spaces.</p>
<p>Groups don’t provide hard analytical data the way Pages do, so <strong>it’s up to you to gather both the qualitative and quantitative results. </strong>Consider asking:</p>
<ul>
<li>Who’s posting most often?  Who’s replying?</li>
<li>What topics are folks posting about?  What topics are getting the most feedback and engagement?</li>
<li>What times of day are people posting?</li>
<li>Are members typically sharing links, photos, videos, event invitations?</li>
<li>What else can you learn about your members through their activity?  What do they care about?</li>
</ul>
<p><em>How have you made Facebook Groups work for you?  What are your success stories?</em></p>
]]></content:encoded>
			<wfw:commentRss>http://jewpoint0.org/2011/10/making-facebook-groups-rock/feed/</wfw:commentRss>
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		<item>
		<title>We Will Do, And (Then) We Will Understand</title>
		<link>http://jewpoint0.org/2011/10/naaseh-vnishma/</link>
		<comments>http://jewpoint0.org/2011/10/naaseh-vnishma/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 17:49:14 +0000</pubDate>
		<dc:creator>Miriam Brosseau</dc:creator>
				<category><![CDATA[Jewish Community Trends]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the networked nonprofit]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1759</guid>
		<description><![CDATA[“Na’aseh v’nishma” is your social media call to action. ]]></description>
			<content:encoded><![CDATA[<p><a id="internal-source-marker_0.4394999803043902" href="http://www.bethkanter.org/" target="_blank"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Beth Kanter</span></a><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://www.allisonfine.com/" target="_blank"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Allison Fine</span></a><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> accurately quip in </span><a href="http://www.bethkanter.org/the-networked-nonprofit/" target="_blank"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">“The Networked Nonprofit”</span></a><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that “social media is a contact sport.”  You can’t expect to succeed without getting your hands dirty.</span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As it happens, that’s just how the young nation of Israel agrees to learn the Torah &#8211; standing at Sinai, overwhelmed by the presence of the Divine, they collectively intone “na’aseh v’nishma” (Exodus 24:7 &#8211; what an appropriately enumerated verse).  Loosely translated, “we will do, and (then) we will hear/understand.”  Or, even more loosely translated, “first we will give this a try, then we’ll have some idea what it’s all about.”  Israel agrees that the Torah is not an intellectual exercise, it is a lived experience. </span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><strong>“Na’aseh v’nishma” is your social media call to action. </strong></span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Knowing conceptually that it would be useful to connect with other people free of the constraints of time and space is an important step.  But it can’t compare to, for instance, engaging your network on Facebook to help find the modern equivalent of “na’aseh v’nishma.”*  Sensing that social media increases the likelihood of serendipity doesn’t hold a candle to </span><a href="http://online.wsj.com/article/SB123103484826451655.html" target="_blank"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">finding your next job through Twitter</span></a><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.  Believing that social media is a key part of your communications strategy is very different from </span><a href="http://www.socialtechnologyreview.com/articles/humane-society-social-media-non-profit-social-success-story" target="_blank"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">putting that belief into action.</span></a><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But what about those who need to feel the ROI (or rather, ROE &#8211; return on engagement) </span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">before</span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> diving in?  What about the “lo n’aaseh” (“we will </span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">not</span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> do”) folks? </span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">On the one hand, there are those who will take on this challenge only because they “have to.”  A friend recently told me about a colleague in her office who, upon taking the job, was cajoled into creating a Facebook account for the first time.  The position involved working heavily with teens, and the person he was replacing realized as he was ending his tenure that he had missed out on opportunities for engagement by avoiding social media &#8211; “Facebook” was the advice he passed on to his successor.  The new colleague is seeing early signs of success, meeting the teens in their own space, in their own language.  Another friend had a similar experience:</span></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1761" title="alisonfbquote" src="http://jewpoint0.org/wp-content/uploads/2011/10/alisonfbquote.jpg" alt="alisonfbquote" width="400" height="80" /><br />
<span style="font-family: Arial;"><span style="white-space: pre-wrap;"><span id="internal-source-marker_0.4394999803043902" style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">On the other hand, there are those for whom working in social media may never feel like the right fit.  It may move too frenetically, require too many technical proficiencies, feel too exposing or time consuming, or any number of things.  At the same time, social media is becoming part of the vernacular of our culture.  Even the most reluctant of us may have to reexamine our practice in light of new ways of working.  This is a familiar story to some:</span></span></span></p>
<p style="text-align: left;"><img class="aligncenter" src="https://lh3.googleusercontent.com/w2gOyeOog0vbbwNJCJUg_OQX5QDPUHwFWeDYYIpHRise7fbxh3GTExuPy10RTgpEAWTihYAYWhPQ4--K8CjU4Trr4UFenJlcEF7-84fPl3ipFYIeAk4" alt="" width="400px;" height="190px;" /></p>
<p><span id="internal-source-marker_0.4394999803043902" style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ultimately, you can’t really “get” social media without saying “na’aseh v’nishma” and engaging it as a contact sport.  Facing reluctance is tough &#8211; there are always reasons </span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">not </span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to do anything!  So if you’re working on a co-worker, easing them into working with and through social technologies, it would be useful to have the following things in mind:</span></p>
<ol>
<li style="list-style-type: decimal; font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><strong>Have a plan and a goal.</strong> Pick one thing, something that requires little effort, but can reap big rewards.  Choose an internal project to work on in a Facebook group instead of over email, or tweet out questions during conference calls to solicit input from your organization’s followers and fans instead of (or as part of) a newsletter.  Talk about both how things change, and what that means for your work.</span></li>
<li style="list-style-type: decimal; font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><strong>Blend online and on-land experiences.</strong> Reference Facebook in phone calls, share a great question from an email conversation on LinkedIn, bring digital spaces into your in-person conversations.  These online spaces are not something “other,” they are powerful connective tools that can weave worlds &#8211; and people &#8211; together.</span></li>
<li style="list-style-type: decimal; font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><strong>Once you get started, remember that these things take time.</strong> Look for the bright spots, the places where your colleague is having success (or learning to redefine success).  Focus on those, and encourage growth from there.</span></li>
</ol>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With social media, as with so many things, the understanding is in the doing. </span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Admittedly, this is no easy task.  Success in social media does take an investment of time, energy, thought&#8230;much like any meaningful human relationship.  But this is how we learn.  We do, and we do again.  And then we understand.</span></p>
<p><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><strong>What was your “na’aseh v’nishma” moment?  When did the “doing” make all the difference?</strong></span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 11pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Share your voice in the comments and one lucky commenter, chosen at random, will receive a free copy of the book “Switch”.)</span></p>
<p><span style="font-size: 9pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">*The modern equivalent of “na’aseh v’nishma” could arguably be found in cognitive psychology: “</span><a href="http://en.wikipedia.org/wiki/Effort_justification" target="_blank"><span style="font-size: 9pt; font-family: 'Times New Roman'; color: #000099; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">effort justification</span></a><span style="font-size: 9pt; font-family: 'Times New Roman'; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.”  It’s a fancy way of saying that when we work at something, when we dig in and invest ourselves, we understand it better and appreciate it more.  Hat tip to Jay Schreiber and <a href="http://twitter.com/#!/jyuter" target="_blank">Rabbi Josh Yuter</a> for helping me out on that one. </span></p>
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		<title>#SM4NP Wrap-Up: Uncomfortable Transparency and Practical Optimism</title>
		<link>http://jewpoint0.org/2011/08/sm4np-wrap-up/</link>
		<comments>http://jewpoint0.org/2011/08/sm4np-wrap-up/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 14:13:10 +0000</pubDate>
		<dc:creator>Miriam Brosseau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparent]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[This year&#8217;s Social Media for Nonprofits conference in New York wasn&#8217;t actually about social media.*  It was about values and personality.  Two ideas in particular stood out &#8211; uncomfortable transparency and practical optimism.  Here&#8217;s how they came through&#8230;
Uncomfortable Transparency:
On charity:water’s fourth birthday, the young nonprofit celebrated by live-streaming an ambitious new drilling project…and failed.
When Paull [...]]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s <a href="http://socialmedia4nonprofits.org/" target="_blank">Social Media for Nonprofits</a> conference in New York wasn&#8217;t actually about social media.*  It was about values and personality.  Two ideas in particular stood out &#8211; uncomfortable transparency and practical optimism.  Here&#8217;s how they came through&#8230;</p>
<p><strong>Uncomfortable Transparency:</strong></p>
<p>On <a href="http://www.charitywater.org/" target="_blank">charity:water’s</a> fourth birthday, the young nonprofit celebrated by live-streaming an ambitious new drilling project…and failed.</p>
<p>When <a href="http://twitter.com/#!/paullyoung" target="_blank">Paull Young</a>, charity:water’s Director of Digital Engagement, told this story at the conference, it was with genuine disappointment, but also gratitude.  Charity:water’s followers and fans posted on Facebook comments like, “We appreciate your transparency,” and “I think this is perhaps even more important than sharing your successes.”  Donations  flooded in, and the next day charity:water got more hits on its website than ever before.</p>
<p>Young called this “uncomfortable transparency.”  He urged us to be honest about our failures as well as our successes, and to “fail fast and learn.”  Ultimately, he reminded us, people want to hear the truth.  (Several months later, charity:water returned to the drill site, this time striking water.)</p>
<p><strong>Practical Optimism:</strong></p>
<p>Seeing <a href="http://alexisohanian.com/" target="_blank">Alexis Ohanian</a> on stage showing a picture of a grinning kitten and declaring that this shot embodied his feelings about the Internet, the audience couldn’t help but be charmed.  We were surprised and delighted by his joyfulness.</p>
<p>Ohanian, a co-founder of <a href="http://www.reddit.com/" target="_blank">Reddit</a>, <a href="http://www.hipmunk.com/" target="_blank">Hipmunk</a>, <a href="http://breadpig.com/" target="_blank">BreadPig</a>, and other do-gooder projects with goofy titles and terminally cute mascots, is a firm believer in the “benevolent web.”  At the beginning of his presentation, he asked for a show of hands, “How many of you believe that most people are fundamentally good?”  The vast majority of attendees smiled, lifting their hands high.  “If you believe that, then most of the people online are good, too…”  He went on to talk about a Reddit community devoted exclusively to sending pizzas to one another, and a save-the-whales naming contest that resulted in both the cancellation of a whale-hunting expedition and a several ton sea creature being dubbed “Mr. Splashypants.”</p>
<p>Ohanian’s enthusiasm was contagious.  I walked away from his presentation feeling like I did after seeing “Scott Pilgrim vs. The World” – really believing in the eventual triumph of love over hate, of light over darkness, and knowing that I could be a part of that.  His optimism wasn’t blind hopefulness, either; it was authentic, even strategic.  Essentially, he reminded me that you can’t work in the nonprofit world without believing that things can be better, and that people want to <em>be</em> good, and <em>do</em> good.  That fundamental assumption, that practical optimism, should be reflected in the way we work online.</p>
<p><strong>There were many other outstanding presentations, and I encourage you to check out the hashtag (<a href="http://twitter.com/#!/search/%23sm4np" target="_blank">#sm4np</a>) and <a href="http://www.slideshare.net/SM4nonprofits" target="_blank">Slideshare</a> for some great resources.</strong></p>
<p>*(Ok, you got me &#8211; #sm4np <em>was</em> about social media, too.  The conference provided a solid overview of some important themes in effective social media use: listening, storytelling, branding, analysis and reflection; all kinds of good stuff.  <a href="http://twitter.com/#!/farra" target="_blank">Farra Trompeter</a> of <a href="http://www.bigducknyc.com/" target="_blank">Big Duck</a>, who also spoke at the conference, wrote an excellent overview of the complete line-up of sessions, <a href="http://www.bigducknyc.com/blog/quick_hits_from_the_social_media_for_nonprofits_nyc_conference" target="_blank">which you can see here</a>.  Gatherings like #sm4np provide excellent opportunities for getting introduced to new tools and concepts, as well as prime networking time.  I highly encourage representatives from Jewish organizations to attend these events when possible, hear about what&#8217;s happening in social media and the nonprofit world, and share what they&#8217;ve learned!)</p>
<p><em>Do the concepts of &#8220;uncomfortable transparency&#8221; and &#8220;practical optimism&#8221; resonate with you?  Share your thoughts in the comments!</em></p>
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		<title>The Discomfort of Learning</title>
		<link>http://jewpoint0.org/2011/06/the-discomfort-of-learning/</link>
		<comments>http://jewpoint0.org/2011/06/the-discomfort-of-learning/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 23:23:29 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Boot Camp]]></category>
		<category><![CDATA[Learning Network]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[discomfort]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[lesson]]></category>
		<category><![CDATA[perseverence]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1640</guid>
		<description><![CDATA[My 7 year old son has been learning how to ride a 2 wheel bike.  Over the past several weeks his attitude has shifted from excitement to intimidation to frustration to despondence and back again. He got in a bad mood when we suggested practicing, blamed the bike for malfunctioning, and claimed a slightly skinned [...]]]></description>
			<content:encoded><![CDATA[<p>My 7 year old son has been learning how to ride a 2 wheel bike.  Over the past several weeks his attitude has shifted from excitement to intimidation to frustration to despondence and back again. He got in a bad mood when we suggested practicing, blamed the bike for malfunctioning, and claimed a slightly skinned knee prevented him from any further effort.  At one point he screamed, &#8220;I quit!&#8221;, which prompted our older neighbor  (rocking on her porch swing) to call out, &#8220;No, Eli, never give up!  You&#8217;ll get it!&#8221;.</p>
<p>Of course, he learned how to ride a bike.  There was a breakthrough moment when he <em>felt</em> the balance, and another when he <em>realized</em> dad had let go for over 10 feet without telling him.  But getting there was not easy, simple, or predictable.  Building the skills he needed did not happen in a linear progression, and he did not get any positive feedback on his progress for 85% of the learning curve.  Ultimately, he learned how to<em> feel</em> his body and<em> feel</em> the bike, and let go of trying to over-think the endeavor.  Now he&#8217;s tearing down dirt paths.</p>
<p>It&#8217;s not so different learning to be a networked, social media savvy nonprofit.  Sometimes you try and try and nothing happens.  Sometimes you skin your knees a bit, or get frustrated with the equipment, or feel like you don&#8217;t even want to practice anymore.   In the Avi Chai Academy, the Jewish Day Schools have just completed a 3 week match campaign through Facebook Causes.  Everyone struggled, everyone learned. Some had their breakthrough moment, and others did not.  So they&#8217;ll keep practicing and soon they&#8217;ll find their balance just like Eli eventually did on his bike.  And when they do, they&#8217;ll recognize all sorts of other possibilities now available to them, like mountain biking, and renting bikes on vacation, and entering a triathlon with a friend.</p>
<p>Learning new things is not comfortable.  We&#8217;ve all had plenty of practice studying for tests or memorizing facts, but not all learning happens in this bookish-academic-structured way.  Sometimes learning is more fluid &#8212; it&#8217;s about developing instincts, or rewriting the rules of engagement or the patterns of working that we&#8217;re used to.  Social media is not a <em>memorizing-the-facts</em> sort of learning.  It&#8217;s more like the <em>feeling the balance of the bike and understanding your center of gravity and the power of shifting your weight</em> sort of learning.</p>
<p>And as my son can tell you, you can expect to crash and burn at least a hundred times before you have your first ah-ha moment.  And that ah-ha moment is just the beginning, it&#8217;s not the end.  It&#8217;s just that little burst of confidence that you need to persevere to the next stage of learning.</p>
<p>More important than actually learning how to ride a bike was a life lesson Eli learned about perseverance.  Now he knows that he will face challenges and resistance from time to time in life.  He will feel frustration, and it will occur to him that he should just give up.   But now he also knows that if he just keeps at it, the breakthrough moment will eventually come.  Today he asked me if it&#8217;s hard to learn how to ride a unicycle.   Oh boy.</p>
<p>Eli&#8217;s first solo ride down the block:<br />
<iframe width="560" height="349" src="http://www.youtube.com/embed/JIN8vC0Bceo" frameborder="0" allowfullscreen></iframe></p>
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		<title>The Value of a Social Media Policy</title>
		<link>http://jewpoint0.org/2011/05/the-value-of-a-social-media-policy/</link>
		<comments>http://jewpoint0.org/2011/05/the-value-of-a-social-media-policy/#comments</comments>
		<pubDate>Tue, 03 May 2011 20:44:15 +0000</pubDate>
		<dc:creator>Miriam Brosseau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1605</guid>
		<description><![CDATA[Consider the following tale: 
Gloria works for a large and respected nonprofit organization.  She tweets occasionally for the organization, but also has a personal account.  One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one.  Not registering the error, she [...]]]></description>
			<content:encoded><![CDATA[<p><em>Consider the following tale: </em></p>
<p>Gloria works for a large and respected nonprofit organization.  She tweets occasionally for the organization, but also has a personal account.  One day, in an innocent slip of the fingers, she tweets about drinking at a party from her work account instead of her personal one.  Not registering the error, she finishes her day as usual.  June’s colleague suddenly starts fielding messages from the organization’s constituents about the, ahem, unexpected tweet.  How should he react?</p>
<p><em>Or perhaps this little story will capture your fancy: </em></p>
<p>Tom recently Googled his organization and found that there were several blogs discussing a project his team was implementing.  He was pleasantly surprised to find such an enthusiastic group advocating on behalf of his organization, but the blog was hosting by an organization with explicit political leanings, and Tom&#8217;s organization is specifically non-partisan.   Should Tom take advantage of building the organization&#8217;s network and strengthening relationships with individuals who could contribute a lot to their work, or should he steer clear of anything that could be interpreted as political?  How should Tom respond?</p>
<p>Both June’s colleague and Tom could really use somewhere to turn for guidance.</p>
<p>The way many organizations are facing these and other questions is by developing a <strong>social media policy </strong>(we recently blogged about the excellent policy developed by the Avi Chai Foundation here: <a href="http://jewpoint0.org/2011/04/avi-chai-foundation-gets-social/" target="_self">“Avi Chai Foundation Gets Social”</a>).  A social media policy is essentially a document that helps define how different groups associated with an organization should conduct themselves online.  It is a valuable and powerful tool.  A social media policy helps outline both expectations and possibilities for social media interactions.  It acts as a go-to document for any questions or conflicts that may arise.  A social media policy can provide a sense of security, knowing your team is approaching social media from the same set of assumptions.  It can also, somewhat counter-intuitively, foster a sense of freedom in the use of social media – you can jump into the game with more confidence when you know the rules.</p>
<p>Perhaps even more valuable than the document itself is the <strong>process</strong> of developing a social media policy.  It encourages a big conversation, an honest discussion of the values and character of your organization and how they should be reflected online.  <a href="http://www.bethkanter.org/trust-control/" target="_blank">As Beth Kanter explains on her blog</a>, “…if you want the policy to truly work, you need a process, especially if your organization is still grappling with fears and concerns.”  The process can present an amazing opportunity for listening, sharing, and reflection among the people who make your good work possible.</p>
<p>Darim is here to help you have this conversation and implement your own social media policy.  That way, Gloria’s accidental tweet (<a href="http://money.cnn.com/2011/02/17/smallbusiness/dogfish_redcross/index.htm" target="_blank">a true story which you can find out more about here</a>) and Tom’s political blog posts won’t seem so daunting – with the right approach, they can become opportunities for learning and increased connection with the people who care most about what you do.</p>
<p>To dig deeper into this topic and start the conversation, Darim is offering a webinar on social media policies (and because it’s our tenth anniversary, you’re welcome to join us for free).  Here is all the information:</p>
<p><strong>Social Media Staffing and Policies</strong></p>
<p><strong>Tuesday, May 17, 1-2pm</strong></p>
<p><strong>Register here: <a title="Social Media Policy Webinar May 2011" href="http://bit.ly/iKz9f6" target="_blank">http://bit.ly/lZTGph</a></strong></p>
<p>And we want to hear from you!  Does your organization have a social media policy?  If so, what did you learn, or how did you grow through the process of creating your guidelines or policy?</p>
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		<title>Avi Chai Foundation Gets Social</title>
		<link>http://jewpoint0.org/2011/04/avi-chai-foundation-gets-social/</link>
		<comments>http://jewpoint0.org/2011/04/avi-chai-foundation-gets-social/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:19:43 +0000</pubDate>
		<dc:creator>afine</dc:creator>
				<category><![CDATA[Blog Links]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[allison]]></category>
		<category><![CDATA[Avi Chai Foundation]]></category>
		<category><![CDATA[day school]]></category>
		<category><![CDATA[fine]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1584</guid>
		<description><![CDATA[Cross posted from Allison Fine&#8217;s blog, A Fine Blog
In partnership with my friends at Personal Democracy Forum, I have had the great pleasure of working with the Avi Chai Foundation since last May. Our engagement has two sides; working with the  foundation staff to help them use social media, and developing efforts  to [...]]]></description>
			<content:encoded><![CDATA[<p><em>Cross posted from Allison Fine&#8217;s blog, <a href="http://www.allisonfine.com/a-fine-blog/" target="_blank">A Fine Blog</a></em></p>
<p>In partnership with my friends at <a href="http://personaldemocracy.com/">Personal Democracy Forum</a>, I have had the great pleasure of working with the<a href="http://avichai.org/"> Avi Chai Foundation</a> since last May. Our engagement has two sides; working with the  foundation staff to help them use social media, and developing efforts  to strengthen the ability of their grantees and community, particularly  Jewish day schools, to become more adept at using social media to build  and strengthen their own networks.</p>
<p>The foundation has been very courageous and forward thinking about  using social media. They are sunsetting in 9 years and want part of  their legacy to be a growing “tribe” of Jews that are connected with one  another and Judaism. It’s a fascinating notion. They’re not interested  in leaving buildings and legacy organizations but want to leave the  capacity of a network of people to continue to grow and thrive.</p>
<p>We are beginning with a set of experiments with day schools including  a training academy for which we will have the great fortune of working  with <a href="http://www.darimonline.org/">Darim Online</a>, a video contest and online fundraising match.</p>
<p>The foundation has taken concrete steps to enter the social media  waters. Staffers have started tweeting. Deena Fuchs, the director of  special projects and communications, came up with a great idea  yesterday. For the next two weeks, the staff is going to have a contest  to see who can gain the largest number of new friends on Twitter. <strong>We couldn’t decide on a prize. Any ideas?</strong></p>
<p>In addition, we agreed on social media policies to provide guidance  for staff and boundaries for management. A very interesting point that  someone brought up at the meeting is that these really are  communications guidelines, that there shouldn’t be an artificial  distinction between policies related to social media versus traditional  media.</p>
<p>Here are their policies. I think they’ve done a great job of keeping them simple, manageable and direct:</p>
<p><strong>The AVI CHAI Foundation Social Media Policy</strong></p>
<p>AVI CHAI encourages staff and Trustees to be champions on behalf of  the Foundation, LRP, day schools and overnight summer camps. The rapidly  growing phenomenon of blogging, social networks and other forms of  online electronic publishing are emerging as unprecedented opportunities  for outreach, information-sharing and advocacy.</p>
<p>AVI CHAI encourages (but does not require) staff and Trustees to use  the Internet to blog and talk about our work and our grant making and  therefore wants staff and Trustees to understand the responsibilities in  discussing AVI CHAI in the public square known as the World Wide Web.</p>
<p><span style="text-decoration: underline;">Guidelines for AVI CHAI Social Media Users<br />
</span></p>
<p>1. Be Smart. A blog or community post is visible to the entire world.  Remember that what you write will be public for a long time – be  respectful to the Foundation, colleagues, grantees, and partners, and  protect your privacy.</p>
<p>2. Write What You Know. You have a unique perspective on our  organization based on your talents, skills and current responsibilities.  Share your knowledge, your passions and your personality in your posts  by writing about what you know. If you’re interesting and authentic,  you’ll attract readers who understand your specialty and interests.  Don’t spread gossip, hearsay or assumptions.</p>
<p>3. Identify Yourself. Authenticity and transparency are driving  factors of the blogosphere. List your name and when relevant, role at  AVI CHAI, when you blog about AVI CHAI-related topics.</p>
<p>4. Include Links. Find out who else is blogging about the same topic  and cite them with a link or make a post on their blog. Links are what  determine a blog’s popularity rating on blog search engines like  Technorati. It’s also a way of connecting to the bigger conversation and  reaching out to new audiences. Be sure to also link to avichai.org.</p>
<p>5. Include a Disclaimer. If you blog or post to an online forum in an  unofficial capacity, make it clear that you are speaking for yourself  and not on behalf of AVI CHAI. If your post has to do with your work or  subjects associated with AVI CHAI, use a disclaimer such as this: “The  postings on this site are my own and don’t represent AVI CHAI’s  positions, strategies or opinions.” This is a good practice but does not  exempt you from being held accountable for what you write.</p>
<p>6. Be Respectful. It’s okay to disagree with others but cutting down  or insulting readers, employees, bosses or partners and vendors is not.  Respect your audience and don’t use obscenities, personal insults,  ethnic slurs or other disparaging language to express yourself.</p>
<p>7. Work Matters. Ensure that your blogging does not interfere with your other work commitments.</p>
<p>8. Respect Privacy of Others. Don’t publish or cite personal or  confidential details and photographs about AVI CHAI grantees, employees,  Trustees, partners or vendors without their permission.</p>
<p>9. Don’t Tell Secrets. The nature of your job may provide you with  access to confidential information regarding AVI CHAI, AVI CHAI  grantees, partners, or fellow employees. Respect and maintain the  confidentiality that has been entrusted to you. Don’t divulge or discuss  proprietary information, internal documents, personal details about  other people or other confidential material</p>
<p>10. Be Responsible. Blogs, wikis, photo-sharing and other forms of  online dialogue (unless posted by authorized AVI CHAI personnel) are  individual interactions, not corporate communications. AVI CHAI staff  and Trustees are personally responsible for their posts <strong> </strong>.</p>
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		<title>It&#8217;s Our Birthday &#8211; Party Favors For Everyone!!</title>
		<link>http://jewpoint0.org/2010/10/its-our-birthday-party-favors-for-everyone/</link>
		<comments>http://jewpoint0.org/2010/10/its-our-birthday-party-favors-for-everyone/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:56:20 +0000</pubDate>
		<dc:creator>Caren</dc:creator>
				<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Technology Happenings]]></category>
		<category><![CDATA[allison fine]]></category>
		<category><![CDATA[birthday celebration]]></category>
		<category><![CDATA[shalom sesame]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[webinars]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1318</guid>
		<description><![CDATA[We&#8217;re 10 years old and positively giddy about it! To celebrate, we are giving out gifts throughout the year!
We cordially invite you to our upcoming webinar, Foundations of Social Media, Oct. 19th, 1-2pm ET.  This free event is open to everyone &#8212; Darim members and those who are not yet members.  Click here to register [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1331" class="wp-caption alignleft" style="width: 250px"><img class="size-medium wp-image-1331   " title="birthday cake by camnjeanacess" src="http://jewpoint0.org/wp-content/uploads/2010/10/birthday-cake-by-camnjeanacess-300x240.jpg" alt="Photo credit: Flicky user camnjeanaccess" width="240" height="192" /><p class="wp-caption-text">Photo credit: camnjeanaccess on flickr</p></div>
<p>We&#8217;re 10 years old and positively giddy about it! To celebrate, we are giving out gifts throughout the year!</p>
<p>We cordially invite you to our upcoming webinar, <em>Foundations of Social Media</em>, Oct. 19th, 1-2pm ET.  This free event is open to everyone &#8212; Darim members and those who are not yet members.  <strong><a href="http://bit.ly/cm4qf8" target="_blank">Click here to register and enjoy this taste of Darim as our guest!</a></strong>*</p>
<p>The celebration continues with two more complimentary webinars: our November 3rd event featuring <a href="http://www.allisonfine.com" target="_blank">Allison Fine</a>, co-author of <a href="http://astore.amazon.com/darimonline-20/detail/0470547979" target="_blank"><em>The Networked Nonprofit</em></a> <a href="http://bit.ly/9JxFol" target="_blank">(<strong>register here!</strong></a><strong>*</strong>), and our January 11th event with the creative team behind <a href="http://shalomsesame.org" target="_blank">Shalom Sesame</a> <a href="http://bit.ly/9W4RnS" target="_blank"> (<strong>register here!</strong></a><strong>*</strong>).  Sign up for one, two, or all three &#8211; but hurry &#8211; space is limited!*</p>
<p>*<em>Can&#8217;t make these webinars? They will be recorded and available to the public; no need to register in advance, we&#8217;ll post the links on our blog.</em></p>
<p>Check in for more goodies throughout the year!</p>
<p>A very special thank you to our members for being such an important part of our community! As one of our gifts to you, we&#8217;re excited to announce our new Open Office Hours program.  Drop by for free advice and schmoozing with Darim staff.</p>
<p><a href="http://bit.ly/aWVkuQ" target="_blank">Click here for our full list of Fall/Winter Events</a>.  These webinars are free to all staff and lay leadership of Darim Online member organizations.</p>
<p>Not yet a member? <a href="http://bit.ly/djNQTP" target="_blank">Find out more and join us today. </a></p>
<p>Feel free to be in touch with any questions or comments at <a href="mailto: learningnetwork@darimonline.org">learningnetwork@darimonline.org</a></p>
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		<title>Epic Change: an organization putting the power of storytelling and social media into the hands of the local communities they support</title>
		<link>http://jewpoint0.org/2010/03/epic-change-an-organization-putting-the-power-of-storytelling-and-social-media-into-the-hands-of-the-local-communities-they-support/</link>
		<comments>http://jewpoint0.org/2010/03/epic-change-an-organization-putting-the-power-of-storytelling-and-social-media-into-the-hands-of-the-local-communities-they-support/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 05:00:03 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=1133</guid>
		<description><![CDATA[by Diana Norma Szokolyai, Associate Consultant, Knowledge Communities
[cross-posted from the Knowledge Communities blog]
A couple of weeks ago, I had the pleasure of attending a webinar hosted by Darim Online on the strategic use of Facebook (FB) for non-profits.  We were invited by Caren Levine, who is a part of our Kehilliyot Community of Practice. [...]]]></description>
			<content:encoded><![CDATA[<p>by Diana Norma Szokolyai, Associate Consultant, <a title="Knowledge Communities" href="http://knowledgecommunities.org" target="_blank">Knowledge Communities</a><br />
<em>[cross-posted from the<a title="Knowledge Communities blog" href="http://knowledgecommunities.blogspot.com" target="_blank"> Knowledge Communities</a> blog]</em></p>
<p>A couple of weeks ago, I had the pleasure of attending a webinar hosted by <a title="Darim Online" href="http://www.darimonline.org/" target="_blank">Darim Online</a> on the strategic use of Facebook (FB) for non-profits.  We were invited by Caren Levine, who is a part of our <a title="Kehilliyot" href="http://kehilliyot.blogspot.com" target="_blank">Kehilliyot Community of Practice</a>. Darim Online specializes in internet strategies for Jewish organizations and their communities, and the webinar was part of the organization’s “Social Media Boot Camp.” The host, technology maven Avi Kaplan (on twitter <a title="Avi Kaplan on Twitter" href="http://twitter.com/meshugavi" target="_blank">@meshugavi</a>), provided valuable insights into using FB’s tools. Besides laying out the great strategic use of FB groups, analytics, pages, and friend lists, Avi also talked about using FB for “causes,” something he knows a lot about from his deep work with the 3-year old nonprofit, <a title="Epic Change" href="http://epicchange.org/" target="_blank">Epic Change</a>.</p>
<p>Intrigued by Epic Change’s mission to “amplify the voices and impact of grassroots change-makers and social entrepreneurs,” we set up a web meeting with him the following week via <a title="WebEx" href="http://www.webex.com" target="_blank">WebEx </a>. What we discovered was the organization’s innovative use of technology and social media to create and spread change through the powerful combination of social media tools and age-old storytelling.</p>
<p>Epic Change has been focusing on a project in Arusha, Tanzania—the support of the <a title="Shepherds Junior School" href="http://epicchange.org/projects.php" target="_blank">Shepherds Junior School</a>. Co-founders of Epic Change, Sanjay Patel and Stacey Monk, an IT project manager and a management consultant respectively, created the nonprofit organization after a life-changing trip volunteering in Africa in 2007. The project supports the work of the school’s founder, Mama Lucy Kamptoni, who they describe as a “savvy and passionate local woman.” Epic Change made initial loans to the school and then helped them find creative ways to pay back the loan, such as a school performance and selling hand-made crafts.</p>
<p>In addition, the organization has facilitated finding partners to raise money for the school, such as the May 2009 $10,000 grant from Ideablob, which funded the school’s first technology lab. In October 2009, the fifth graders became the first <a title="Twitter Kids of Tanzania" href="http://bit.ly/tztwitterkids" target="_blank">#TwitterKids of Tanzania</a> when they partnered with LacProject, part of a social media curriculum. The story of one of the local students whose life has been impacted can be found <a title="Epic Change blog post" href="http://epicchangeblog.org/2007/12/02/i-am-so-lucky" target="_blank">here</a>. One particularly successful partnership was with <a title="Silcon Valley Tweet Up" href="http://www.siliconvalleytweetup.com/about" target="_blank">Silicon Valley Tweet Up</a>, where they raised over $2,000. You can read more about their success in getting this community’s story out there through blogging themselves, forming partnerships, and empowering the locals with the technology to give voice to their own perspective (and “tweet” their thanks) by visiting Epic Change&#8217;s <a title="Epic Change news pate" href="http://epicchange.org/news.php" target="_blank">news page</a>.</p>
<p>We at Knowledge Communities were honored to talk with Epic Change and learn about their extraordinary work. This organization is a leading example in building community around an important cause and using the tools of storytelling and social media to raise funds to support grassroots change-makers that are in need of resources in order to continue their work.  We are also thankful to our Kehilliyot Community of Practice and the sharing and generosity that members show towards one another, thereby allowing us all to gain more insight into good work and how it is getting done around the globe.</p>
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		<title>NTEN Conference or Membership &#8211; FREE!  Give Us Your Best Social Media Story.</title>
		<link>http://jewpoint0.org/2009/03/nten-conference-or-membership-free-give-us-your-best-social-media-story/</link>
		<comments>http://jewpoint0.org/2009/03/nten-conference-or-membership-free-give-us-your-best-social-media-story/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 01:41:51 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Blog Links]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Conferences]]></category>
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		<category><![CDATA[NTEN]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://jewpoint0.org/?p=602</guid>
		<description><![CDATA[Darim has stuck up a deal with the Nonprofit Technology Network, otherwise known as NTEN.  NTEN is a valuable central destination for all things nonprofit technology related &#8212; webinars, conferences, CRM, CMS, social media, video, marketing, communications, strategy, etc. Membership is not expensive, and incredibly valuable.
As a way to help the Darim community learn about [...]]]></description>
			<content:encoded><![CDATA[<p>Darim has stuck up a deal with the <a href="http://www.nten.org" target="_blank">Nonprofit Technology Network</a>, otherwise known as NTEN.  NTEN is a valuable central destination for all things nonprofit technology related &#8212; webinars, conferences, CRM, CMS, social media, video, marketing, communications, strategy, etc. Membership is not expensive, and incredibly valuable.</p>
<p>As a way to help the Darim community learn about and take advantage of NTEN, Darim and the<a href="http://ww.jcsana.org" target="_blank"> Jewish Communal Service Association</a> are partnering with NTEN to solicit your best stories. We want to know how you are using social media, and what the outcomes have been.  This contest is open through April 1.  On April 1 we will announce the winners.  Prizes include <a href="http://www.nten.org/ntc" target="_blank">FREE REGISTRATION FOR THE NTEN CONFERENCE</a> in San Francisco, April 26-28 (winner is responsible for transportation and hotel) &#8211; valued at $649; free one year <a href="http://nten.org/join" target="_blank">membership with NTEN</a> for your organization &#8211; valued up to $200; and a free private tutorial or consultation with Darim staff via phone or webinar &#8211; priceless!  (First place winner gets their pick).</p>
<p>Submit your story by posting it in the comments on this blog post by April 1 (or, if you prefer, you can email us). Please make sure to tell us who you are, your role, your organization, what tool you&#8217;re using, how you&#8217;ve used it, and what the outcomes have been (data, anecdotes and reflections are all welcome).</p>
<p>Let&#8217;s hear what you&#8217;ve got!</p>
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