Social Tagging Introductions

And… they’re off!  Over 60 representatives from 19 congregations joined the kickoff of our first Social Media Boot Camp, for congregations on Long Island.  Gathered in the UJA Federation of NY offices in Syosset, we introduced ourselves via a Jeff Pulver-style social tagging activity, and then learned about the themes and concepts of social media tools and culture.

While a focus of the program will be to help the participating congregations design and implement social media projects in their communities, the not-so-subtext of the program is about a major strategic shift from top-down service provision to bottom-up community building and education.  Some congregations are already headed this way, and others are struggling to even wrap their heads around the ideas.

Because the underlying shift is about much more than starting a Facebook page or a blog, it’s critical that both staff and lay leadership participate in the process, to engage the whole organization in this learning and reflection.  Teams worked on the P and O steps of a POST analysis to begin planning their projects.  People – Objectives – Strategy – Technology.  You can learn more about the POST process from Groundswell.

Working on project planning in teams

Their first assignment?  LISTENING.  Some  resources on listening if you’d like to play along at home:
Beth Kanter’s Blog (great nonprofit social media blog)
NTEN (Nonprofit Technology Network) We Are Media project, Module 1: Listening
Another Beth Kanter special – second half has a useful checklist
These include many examples and links to further resources.

And thanks once again to UJA Federation of NY for supporting this program!

Social media isn’t just about new widgets and gadgets like Twitter and Facebook. It’s about a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.

The Social Media Boot Camp will kick off with a full day intensive on December 10th, and then provide a webinar series in 2010, as well as private coaching and consulting as your organization designs and implements a social media project.   We encourage you to form a team of 3-5 people (staff and lay leadership/volunteers are welcome), and think about what your goals are.  We’ll help you determine what social media tools and approaches best fit your needs, and teach you how to use them.

Applications are now available online! Answer a few questions, list your team members, and throw your hat into the ring.  It’s thousands of dollars worth of consulting and training, and you’re only responsible for chipping in $500 – the Berrie Innovation Grant pays for all other expenses.

Learn more about the program and sign up here.

The program represents a new area of focus for Darim, taking the lessons learned from The Darim Online Learning Network, and applying it to a longer term and deeper experience for organizations ready to think deeply and take action. Darim is now accepting inquiries from Jewish organizations in northern New Jersey, and shortly will be announcing guidelines, details and posting an online application. Participating organizations will take part in live events, attend skill building webinars, and receive private coaching and consulting as they develop and implement projects throughout the year.

The Berrie Innovation Grants, which were announced in the New Jersey Jewish Standard this past week, were awarded to organizations which are creating innovative programs that help transform the Jewish community. Last fall, the Russell Berrie Foundation entrusted the group of 43 members of the Berrie Fellows Network (the Fellows Network, part of the Berrie Fellows Leadership Program coordinated by UJA Federation of New Jersey, is an intensive education and leadership program, funded by the Russell Berrie Foundation that combines leadership and Jewish learning). With $100,000 for the purpose of supporting innovation in northern New Jersey’s Jewish community. The guidelines the Fellows came up with were straightforward — recipients had to demonstrate out of the box thinking for programs that would be both innovative and transformative; and they needed to have a positive impact on the Jewish community. After a 6 month process reviewing over 100 applications, the Network has chosen four organizations to receive the grants: Darim Online, The Curriculum Initiative, Mechon Hadar, and The Jewish Outreach Institute.

Angelica Berrie, President of the Russell Berrie Foundation, commented that, “The Russell Berrie Fellows were selected as leaders with the potential to meet the needs of our community in the 21st Century. We wanted to spur the Fellows to re-imagine what our community can be, and gave them the financial resources to make change happen. With the BIG process the Fellows have shown a commitment to innovation and to inclusiveness, we are eager to see their continuing involvement as champions of the programs they have selected.”

According to Laura Freeman, BIG Project co-chair with David Rosenblatt, “…each organization represents innovative programming in a different area of Jewish life in northern New Jersey.” Added Rosenblatt, “Each met our criteria and most importantly was reviewed for their ability to execute and build sustainable programs.”

Darim is excited to launch our Social Media Boot Camp pilots in northern New Jersey, funded by this “BIG” grant, and on Long Island, funded by UJA Federation of New York, and look forward to expanding the program into other communities in the near future. If you have questions about bringing a Boot Camp to your community, please contact us. Do you represent a Jewish organization in northern New Jersey? Learn more about our “BIG” Boot Camp here.