Throughout the short and intense blitz, Old Spice had uploaded over 180 videos for its campaign, which have generated over 5.9 million views and 22,500 comments. (Source: Network World).

The campaign is fascinating for its viral success.  This chart from Visible Measures shows it’s relative success compared with President Obama’s victory speech, the video of President Bush’s dodging of a thrown shoe, and Susan Boyle’s surprising vocal performance on TV, all major viral hits.

The secret? While Old Spice Guy responded to regular folks (Johannes S. Beals tweeted a request for a marriage proposal to his girlfriend), he also focused many of his responses to questions posed by sports stars, celebrities and major publications.  For example the online tech site Gizmodo asked via Twitter, “will anything surpass the loofah as the predominant body wash-applying technology?”   The response was this.  And of course, Gizmodo posted the response video on its website and other channels, amplifying the views even more.

George Stephonopoulos and  Justine Bateman got responses, as did Perez Hilton (669,000+ views) and Ellen Degeneres (284,000+ views).  Alyssa Milano has enjoyed a series of flirty virtual courtings, including a delivery of flowers from the Old Spice Guy.  Guy Kawasaki (Silicon Valley venture capitalist and social media maven) got a humorous reply, playing off his name:

The first key lesson here is about connecting with your audience personally.  While Old Spice is only responding to a relatively small number of questions, Mustafa is speaking directly to individuals, seemingly person to person, rather than logo to consumer.  There’s a big difference.

Second is knowing how to use your influencers.  Isaiah’s first videos responded to bloggers and journalists that had written about the Old Spice commercials. He then moved to celebrities, and chose random individuals whose questions or comments would make for great entertainment (like the marriage proposal).  By responding to people (and companies) with large audiences, Old Spice is able to leverage their brands to exponentially increase their own success.  And when the campaign starts to get viral, everyone wins.  Gizmodo, for example, is thrilled to have gotten a video response (and a few million people may have just learned about Gizmodo for the first time), and Old Spice is thrilled Gizmodo posted is on their own site (reaching millions of their readers).  It’s a win-win for all.

Third, make it fun! If people are enjoying engaging in your campaign (tweeting, sharing, talking about at Starbucks or at the gym), it will intensify.  Whether you’re selling Old Spice or trying to get people to come to Jewish Trivia Night (my favorite tweet comes from @SixthandI Synagogue: “Test your knowledge to the tune of ‘Let’s get quizzical…quizzical’  I see you dancing 80’s style in your cubicle,” followed by a link to their event.

Want to learn more?

Rick Bakas gives a good overview of why this social media marketing campaign is so effective including a reminder to have fun.

ReadWriteWeb shares the inside scoop on how marketing firm Wieden + Kennedy created and executed the campaign, including all night filming sessions in Portland, OR, where they averaged 7 min of production for each 30 second response.

FastCompany interviews the team that orchestrated the campaign.

And a guy from Reddit asked for the audio to create an Old Spice Guy voicemail message.  He responded with many audio options to create the message.  Now you can have your own.  http://www.oldspicevoicemail.com .  While the 2 day blitz of video responses may have ended this morning, it’s fascinating to see how others have picked up the ball and run with it.

How are you empowering and energizing your community to support your mission and goals?  While the Old Spice campaign may seem leagues away from nonprofit endeavors, the lessons learned from this success surely apply.   Use your influencers.  Make it personal.  And remember to have fun.

On the first, we need to learn how to be more nimble — learning new skills, evolving our decision making processes to be able to move more swiftly, and being able to adjust structures to keep the machine humming when the outside world shifts.

But all of this is only possible when we are successful with the second.  Leading through change is a great challenge, that involves not only good business strategy, but excellent communication, team building, listening, and attention to the psychology of change, not only the logistics of change.  If the Jewish community needs one thing, it’s people who are superb leaders in times of change.

Several years ago, when Darim was shifting from our original work of building web sites to a focus on training, coaching and consulting, I read a powerful book, Managing Transitions, by William Bridges.  The take home message:  Change is situational (like a light switch), but transition is psychological (a process).  We need leaders who know what change needs to be made to thrive in the “new normal”, but those same leaders also need to facilitate a transition, which requires a whole different set of skills.

If you haven’t noticed, the Jewish community isn’t the only one recognizing this need. (It’s comforting to know we’re not behind the curve on this one!)  A flurry of new books are hitting the shelves focused on change strategy and management in today’s world:

• Switch, by Chip and Dan Heath (from Amazon.com): In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
• The Power of Pull, by John Hagel III, John Seely Brown, Lang Davison (from Amazon.com): In a radical break with the past, information now flows like water, and we must learn how to tap into its stream.  But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.

Coming out soon:

• Open Leadership, by Charlene Li (co-author of Groundswell) (from Amazon.com):  “Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being “open” -and exactly what that will mean.
• Empowered, by Josh Bernoff (co-author of Groundswell) (from Amazon.com): Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead … and lead … your people (who are) armed with cheap, accessible technology, and are connecting with customers and building innovative new solutions.

What are your strategies for managing change?  Where have you been successful?  What’s hard?  Do you have advice or other resources to add to the conversation?  Onward!

One organization that is leading this trend in the Jewish community is the Jewish Community Federation of Cleveland. Its app, Jewish CLE, features a community calendar, interactive maps, a community director and links to the Federation’s YouTube channel, twitter feed and event photos.

JewPoint0 caught up Steph Dlugon, director product marketing of iNomadics, creator of Jewish CLE, to learn more about how the app came together.

How did Jewish CLE come to be?

About a year ago, iNomadics had this idea about creating apps for places like nonprofits, and community and arts organizations. Because nonprofits always have events or time sensitive information that they need to get out to their constituents, we felt they needed to develop a mobile presence. We approached the Jewish Federation of Cleveland with the idea of developing an app. The Cleveland Federation thought it was a good idea and we started working with the people there to figure out what their needs would be and to develop the best features. A year ago was early on for nonprofit organizations to be thinking about the mobile web. One of our challenges was to find a forward-thinking group that saw the benefit of a tool like this. Even though it took some time to hash out the details, initial talks with the Cleveland Federation were really promising. They seemed to get the idea, the benefits and usefulness of having an app right away.
What’s so important about a mobile presence?

I think about the Internet of the 90s, when everyone scrambled to have a website. That same trend is happening now with going mobile, and it’s happening much faster than in the past. It’s important for organizations, if they want to stay viable, to adopt a complete mobile strategy. And the ones that do will be able to stay relevant and thrive.

What was it like working with the Cleveland Federation’s leadership? We had talks with different groups within the organization throughout the whole process. Because the app was a pretty new idea, we had a bit of a challenge trying to explain its benefits to different groups in the organization. If we ever got stuck, we would regroup and bring in other people to help make it work… If there is one lesson learned it’s the importance of open communication from the beginning so that everyone understands what is happening.

What is Jewish CLE all about?

There are a couple layers to it. First is the news feature, which just gets information to people, and that is why I think its being downloaded all over the world.  Second is the events piece, which has events from entire Jewish community, not just Federation events. That is an engagement piece that is really important. A lot of organizations in the community can benefit from the app, which should help to bridge all gaps in community. Another piece to the app is the call to action stuff. We’re trying to direct people to different ways to get involved. Not just directing people to the Federation to donate. We are helping people learn more about the Federation, which helps to connect people and get them on the same page. If the end result is information or donations either way to us it’s awesome.

How are you evaluating or tracking the impact of the app?

There is not really a formal evaluation process on our end. I’m sure the Cleveland Federation is tracking usage and downloads. We are looking for feedback from users from the Federation on how to improve it. But, measurement and evaluation is an interesting concept. Consider: do we look for ways to justify the printing of calendar, or of owning a phone system? No, that is just the basics of running a business. We have to get past the question of ‘should we or shouldn’t we?’ to the question of ‘should we do it this way or that way?’

So, readers: Have you downloaded the CLE app?  Thoughts?  This way or that way?

I am currently re-reading “Switch: How to change things when change is hard” by Chip Heath & Dan Heath. Amongst the many dog-eared, and underlined sections is a brief line on page 17: “What looks like resistance is often a lack of clarity.”

The author’s example is a public health campaign in West Virginia that specifically directed residents to switch their milk drinking from whole to 1% or skim. Instead of the valuable – but diffuse and difficult – goal of simply “acting healthier,” the campaign gave clear instructions.

What can this mean for non-profits? Quite a bit.

At a recent fundraising auction checkout, one of our cashiers requested “an additional donation to support the work of the beneficiary.” Her line had a smaller than 5% donation rate. Our other checkout line asked winning bidders to “round up their purchase by 2, 5, 10, or 18 dollars” (whatever brought them to the nearest $100 figure). This money would go to purchase a new pick up truck to be used by members. This second line had a 37% round up rate. For a small non-profit that was the difference between $10 dollars in the first line and $475 in the second. Neither was enough to buy a pickup, but with clear instructions the actual dollars in the bank increased by 40 times.

What about you? How specific are you with your asks? Do you tie gifts to specific programs, ask for discrete amounts at particular times, or take advantage of triggers in the environment of your supporters?

Other take home messages from Switch for fundraising:

1. Follow your bright spots. If a campaign, donor, or programming is exceeding your goals, try to determine why and replicate it.
2. Marry long term goals with short term critical moves. Your mission is critical, but showing your staff and supporters how you will get there shrinks the change, and energizes giving.
3. Script the moves. For an organization that fights homelessness, linking a monthly gift to equal to 1% of a donor’s mortgage payments can keep your mission front of mind and the amount and timing of donation clear.
4. Grow your people. Increase their role and identity within your organization. Donors who support a public health campaign might become “messengers” – with their donation receipt you can arm them with support materials and task them to teach 10 friends the importance of breast self exams.
5. Act more like a coach and less like a scorekeeper. Everything looks like  a failure in the middle. Focus on the valleys of a program as learning opportunities rather than failures. There should be no “never” – only “not yet.”
6. Use the score when it can help you. The herd mentality can work for you. If the majority of your board members have exceeded last year’s gift, use that fact. People tend to fall in line with their peers.

What is your favorite take home from “Switch”?

Anna Rosenblum Palmer founded winwinapps after years of board and staff service with small non-profits.  She’s always interested in improving efficiency to have more time for mission based work. She welcomes comments, suggestion or answer questions atanna@winwinapps.com, @winwinapps, cell: (617) 800-4607

winwinapps is a VT-based, internet toolkit that takes the hassle out of running a nonprofit, freeing you up to do the work that really matters. We help you. You help them. That’s a winwin.

One of the best sessions I attended was where Beth Kanter and Allison Fine (among the gurus of nonprofit technology) presented their upcoming book, The Networked Nonprofit (due out in June, but you can preorder here).  These two women completely understand the future of nonprofit organizations in the digital age, and I could listen to their wisdom, humor and case studies for days.

One element from their presentation keeps knocking around in my head, the idea of three stages of organizational development in this networked era.

1. Fortress – an organization where there are insiders and outsiders, and the two rarely meet or interact;
2. Transactional – an organization that is engaged with their community, but with the sole focus of transactions, such as getting people to sign up for an event or make a donation;
3. Transparent – an organization that fully engages and empowers their community to accomplished shared goals.

I love the simplicity of these three stages, and the acknowledgment that getting on social media platforms is not the ultimate goal. Plenty of people are promoting events on Facebook and measuring success by the number of tushes in the seats.  But the real paths to accomplishing our mission and goals, and the more accurate measurements of success go far beyond this.  They also require a leap of faith, and the ability to take that first leap.

Remember the first time you climbed to the top of a high dive as a kid, your heart beating so hard you thought it would leap out of your chest, and that moment when you finally hurled yourself into the air?  It’s the same moment really.  And remember when you went back again and again and again to do it over and over?  Yeah, it’s like that too.

So tell us — what stage are you at?  What do you need to move from one stage to the next?  Where do you see examples of “transparent” organizations or activities?

1. How to Convey Our Mission/Religious Message/Personal Relevance Online? Beyond marketing events, providing links and posting photos of a recent gathering, how can faith based organizations use these platforms in serious and effective ways?
2. Convincing Leadership to Take Tech/Social Media Seriously: Oftentimes leadership in faith based organizations are unaware or uncomfortable with the role of technology in running a successful organization.  How can we help increase comfort, get the budgets we need, and build confidence among leadership and colleagues?  What should we be measuring, how to measure and present it?  What are your techniques, key performance indicators, and strategies to educate senior staff?
3. Balancing Shifting Roles – Who Manages the Web Site, Twitter Feed, Facebook Page? Who is the gatekeeper of outgoing messages and your organization, and how is that role changing in a social media age?  How much should program staff be empowered to update statuses or post other content?  Where is the balance, and how to evolve an organization’s culture for success in the immediacy-culture of today?  When and how should clergy be using these tools?  Who assists/supports/teaches clergy how to do it well?
4. Planning for the Future: Often we find ourselves behind the curve and trying to catch up. While we may not need to be on the cutting edge of everything, now is the time to start planning for the future.  Mobile is emerging quickly as a powerful tool – how can faith based orgs effectively make use of this new wave of potential, and what else should we be watching, planning for, innovating with, or inventing?

Share your experience!

Such success signals the grand potential for Jewish organizations to use apps to reach their constituents in a new way: right in the palm of their hand.

Graphic from Mila-4-Phone App

“Apps are what websites were to an organization ten years ago,” Daniel Brenner, executive director of Birthright Israel NEXT, said. “Back then, we used to joke “’you are not real until you are virtual.’”

Brenner makes a good point. In the web of the 1990s, websites were static and reference-focused. Today, the web is increasingly more fast-paced and social-focused thanks to the ubiquity of user generated content and the rise of social networking sites.

As apps bring the social web to phones and other mobile devices, organizations are pressed to deliver valued-added content that is more than just reference material.

“Apps challenge organizations to show how ongoing, updated information from the organization is relevant to users,” Brenner said.

For Birthright Israel NEXT, the key to compelling content was listening to its target base, a population that was expressing interest in returning to Israel and learning Hebrew.

“We view the iPhone app as having two mission related functions – one educational and one community building,” Brenner said. “One element of our mission is to deepen the connections that young adults have to Israel – Hebrew learning certainly does just that.”

“But the real power of the app is that it is building a community of over three thousand young adults who share an interest in Hebrew language. Since we are involved in promoting ulpanim in ten cities and in holding ‘beit cafe’ events where Americans can meet Israeli peers and work on their Hebrew, the iPhone app serves as a magnet for folks with a shared interest and has encouraged people to meet others who want to learn Hebrew.”

While the app may not be for every Birthright Israel alumni, it has attracted a large, focused following with more than 3,000 downloads from 49 countries.

“Niche followings are the best type of followings,” Brenner said. “Knowing that over 3,000 young adults who are for the most part unaffiliated Jews and who did not go to Jewish day school all want to learn Hebrew is a very good thing.”

Seeing a Jewish organization invest in a new technology and using it to reach its base in a 21^st century model – transcending space, time and place – is definitely a very good thing.

So good that other Jewish organizations are taking notice. For instance, Mazon has an iPhone app as does the Cleveland Jewish Federation, which launched Jewish Cleveland in March.

Will apps be the new “websites” of the 2010s? Are you or your Jewish organization thinking about creating an app? Sound off in our comments.

Video of Mila-4-Phone in Action

To learn more about Mila-4-Phone check it out here. If you don’t have an iPhone, or iPod touch, you can still join in on the mobile- Hebrew-learning fun with Birthright Israel NEXT’s Hebrew Word-A-Day Text Messaging program. Just text “Hebrew” to 41411 to get started.

Last week BBYO announced the launch of what I believe is an exciting, inventive tool available to engage teens in a meaningful Shabbat experience: Build a Prayer.  As a free, online tool the site is designed to connect youth with prayer and Shabbat like never before by allowing them to build and customize their own service.

At BBYO, I constantly see teens, advisors and staff members using unique spaces and creativity to offer relevant, powerful Shabbat services, a unique challenge since most teens have only experience services within their synagogue. This challenge is only made more difficult by the fact that most teens aren’t comfortable in a traditional siddur – they don’t know where services start and end, what to include, or what is “safe” to leave out.

To meet that need (and often times to save money), these worship services are typically guided by a teen-designed collection of songs, poetry and prayers that is compiled through an effort of photocopying, cutting and pasting together old song sheets and prayer book passages. As an organization, we saw the need to provide Jewish teens with an accessible place to explore prayer and its meanings – doing it online also happens to save some glue.

What makes this site so exciting is that it brings thousands-of-years-old prayers into a modern day realm that teens relate to. It is streamlined and easy to use. In a few clicks of a button, teens have a complete service in front of them in which they feel some much needed connections. While not every teen feels comfortable finding their way in a traditional siddur, Build a Prayer allows teens to put together a basic Shabbat service in a space they can easily navigate.

The site is designed for teens, educators, camp counselors, youth group advisors, JCC professionals, chavurah leaders – basically, anyone who is interested in putting together a Shabbat service in a formal or informal setting.  The site allows Hebrew, English and/or transliterated text to be compiled with one’s own pictures, prayers or poetry toward the creation of a custom “Prayer Service” which can be printed and used anywhere.

With help from www.myjewishlearning.org and a series of videos, users can learn more about the traditions and tunes behind specific prayers.  Additionally, a content library holds creative elements from individual prayer services as they are created.  Because this is an online resource, people can collaborate on the development of each service and comment on them once they are placed in the Build a Prayer library.

While recent studies show that participation in traditional religious experiences decline during the teen years, the desire to connect spiritually on one’s own terms remains strong.  Build a Prayer is another resource we are offering the Jewish community as a way to better connect with Jewish teens. Organizations looking to reach the teen audience should look at this as a tool to literally bring prayer to life.

Matt Grossman is the Executive Director of BBYO.  He began his career at Hillel: The Foundation for Jewish Campus Life. Matt is also a member of the Darim Online board of directors.  Matt currently lives in Washington, DC where he works at BBYO’s international headquarters.

An all-volunteer magazine put together by a geographically diverse, online community of young adults 22-40, PresenTense Magazine has always been a collaborative enterprise. As such, we’ve made ample use of many Google products, storing and sharing articles in Docs, communicating in Chat, and organizing and tracking article progress in Sites. Yet the lack of integration has made using all these tools in concert a challenge, and we are always interested in exploring better ways to perform these tasks.

For our tenth issue, PresenTense Magazine launched the Digital Issue – the first-ever print magazine to be published entirely in Google’s new tool for collaboration, Google Wave. The platform allowed us to pioneer new horizons for journalism by seeking to address a key challenge for journalists today: how to collaborate in a digital age.

Google Wave enticed us with the ability to collaborate on all aspects of the magazine production in a single package, as well as offering several new and exciting features. For instance, “playback” allows users to review the sequence of changes and easily restore a document to a previous version. Two modes of engaging with waves – edit and reply – give greater flexibility in editing documents and leaving comments for writers. Since edits and replies are updated in real time, authors and editors can interact naturally, as if in an in-person conversation. Wave also includes the ability to add images, maps, videos, and other gadgets right in the collaboration space.

It was especially fitting that we set out to explore Google Wave for our Digital Issue, focused on the Digital Age and how it is affecting young Jewish community- and identity-building today. Google Wave allowed us to take advantage of the very digital trends and technologies we were discussing, to produce content to act as the starting place for a larger conversation. We found that, while rough around the edges as a pre-Beta product, Google Wave has some real potential for online collaboration.

Ready to embark on a whole new world of Wave discovery, we soon realized that our first hurdle was getting on Wave to begin with. A collaboration tool only works when your co-collaborators also have access. Each issue of PresenTense Magazine is the product of over 70 young Jews – writers, editors, advisory committee members, and art team members – who work together through the creative process, from the initial brainstorming phase through the final production. Wave invites are a scarce commodity, and for 70 contributors, you need an allocation strategy. Google’s arbitrary approval process further baffled our editorial team.

Even with an approved Wave account, not all writers were as eager to ride the Wave as we had hoped. The great flexibility offered by the Wave platform belies the fact that Wave is – to many – unintuitive. It took significant effort for many writers and editors to learn such Wave basics as how to reply to a message, causing a great deal of frustration. Even those who persevered encountered a fair share of frustrations from frequent crashes, missing features, and various other unexplained occurrences. For those accustomed to working over e-mail and chat, the lack of integration with GMail meant many participants did not notice changes until days later.

Along the way we also came across some collaboration-enhancing perks. When posting in real-time, one author and a commenter discovered they were able to have a brief exchange of ideas inside the Wave and then delete all but what they wanted to preserve for others to see. Another pair of authors were able to “meet” each other and converse when they bumped into each other on their articles’ section contents page.

PresenTense Magazine is generally published as a glossy, in-print magazine. One of our defining features has been our full-color photographs and artwork, skillfully laid out alongside articles and other content. Wave does offer the ability to drag-and-drop images into an article, and you can even view them as a slideshow or one at a time as full-screen images. However, inside a “blip” the images appear as either small icons or full-size images taking up most of the page, and it’s not possible to wrap the surrounding text around them. The unsatisfying formatting was further complicated by Google’s mysterious rules governing whether and how blips are indented, depending on where exactly one clicks and whether one selects edit or reply.

PresenTense Magazine is the foundation for a vibrant community. Over the past five years, our ten in-print issues have acted as a community organizing tool, bringing together hundreds of young Jews around the world with ideas and enthusiasm about the future of Jewish innovation. However, there are challenges inherent in grassroots work with young Jews spanning time zones around the world. The geographic distances involved provide the tremendous benefit of enabling us to incorporate different perspectives and start conversations that may never occur otherwise. But it can be difficult to find appropriate online collaboration tools that have all the functionality we need. We found a lot to like on Google Wave, and we look forward to future improvements to the medium.

Often when I hit that little star I’m intending to blog about it.  Frequently, I don’t have the time to craft lovely prose about these nuggets of wisdom.  But you deserve them.  So, I give you a brain dump of some favorited tweets.  It’s just a beginning.  There will be more brain dumps, I promise.

Click on the links to find rich content, click on the username to see their Twitter profile and add the authors to those you follow.  And add your own favorites in the comments below.

MOBILE

NetSquared

Definitive guide to mobile fundraising – everything you need to know to get started. From @mobileactive http://bit.ly/d7g9×8

idealware

Great article about texting for nonprofits: http://bit.ly/crFhrY

farra

RT @nptechblogs: Wild Apricot Blog: Is Your Nonprofit Website Mobile-Friendly? http://bit.ly/8lwj5l

idealware

New blog post: Four ways to send a SMS (a mobile text message) http://bit.ly/bXLrEP

SOCIAL MEDIA HOW TO

bostonmarketer

How to Cross-Post Your Social Media Updates http://bit.ly/6tOxho

idealware

morning reading: “How social media has changed us” from @mashable http://bit.ly/4WacTJ

Michael_Hoffman

RT @johnhaydon: RT (please) “The 3 Facebook Settings Every User Should Check Now” http://bit.ly/6P7pGo

mashable Our most retweeted post right now: “The Tao of Tweeting” – http://bit.ly/4QsPnQ

kanter

HOW-TO Write Effectively for Twitter & the Social Web http://ow.ly/pq5N

GuyKawasaki

How to stream your next event live for free in 4 easy steps http://om.ly/dDco

SOCIAL MEDIA STRATEGY AND MEASUREMENT

maddiegrant

The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media http://bit.ly/7xlIjl

kdpaine anyone trying to measure their “Thought Leadership” efforts? might want to read this: http://bit.ly/4IXJnL

Afine

Fantastic post by @kanter on about best practices for crowdsourcing and social change. http://bit.ly/6XXxxb

TiffanyPR

nptechblogs

->@askdebra: Professional Goals for a Social Media Strategist http://bit.ly/5OgwPN

bostonmarketer

I LOVE this video on social media ROI (especially the quote: “our director of social media is the customer”) http://bit.ly/BxRN6

maddiegrant: Why Facebook, Twitter and Google Are Your Non-Profit’s New Home Page http://j.mp/6IuUXd

taprootfound

99 foundations that actively use Twitter http://bit.ly/dJtrm

Afine

RT @mashable: Social Media Policies from 80+ Organizations – http://bit.ly/tdlA9

JEWISH-SPECIFIC

synagogue

Reading It’s Time To Get Your Sermons Online http://ow.ly/YCo4

TorahAura

Innovative ways to use technology in the classroom: http://ow.ly/BLDv #jed21

OTHER GOODIES

socialmediameme

Social Media All-Stars: Who are the true leaders of the social media space? It’s such a great question that I’ve t… http://bit.ly/79Vq6b

SocialFishFood

Social Media for the Trainer – Resources http://bit.ly/bG4NJh #socialfish

shelisrael

RT @pchaney: A Social Media Business Model That’s Really Social http://bit.ly/1PxtDD

technorati

Why people matter more than content http://sbne.ws/r/3t7G

kanter

Social networks will be like air? Hard to believe? Read this http://bit.ly/bKmSwV

idealware

Great article on CRM for nonprofits and the resistance to funding technology infrastructure: http://bit.ly/bEp0BJ

johnhaydon: 13 Social Media Best Practices Implemented By The Top 200 US Charities http://bit.ly/5N2OMo

socialbrite

New at Socialbrite: How Google’s real-time search impacts your nonprofit, a quick screencast from @johnhaydon. http://bit.ly/8e5vyy

chrisbrogan

66 comments and going. Strong emotions on friending and defriending behavior – http://bit.ly/4PLJnP

askdebra

A guide to listening and translating it into good conversations on twitter http://bit.ly/TWdup #nptech (good examples)

rachelannyes

Check out @MicheleDonohue’s NP Times article on nonprofits and Twitter http://bit.ly/4B36Et

adamcoomes

Google CEO Eric Schmidt On The Future Of Search http://bit.ly/Fv9qb