Upon arriving to the school, signing into our lobby, and being greeted, each parent was given an ipad.  Parents were told that the ipads would be used as part of the questioning process but in the meantime, to please explore the wonderful educational apps available to the students while waiting for the open house to begin.  Once we were ready to start, the parents were asked to click on the Twitter app on each of their ipads.  In order to facilitate the navigation of locating the Twitter app, we made sure that the Twitter app was anchored at the bottom of the ipads so that it would show up on each screen.  Prior to the open house, we created a Twitter account for each ipad with Twitter usernames like Davis Academy Guest 1.  Once the parent clicked on the Twitter app, they would see that they were already logged in with their unique username and could see a message welcoming them to the open house.

Once everyone was settled in with their ipad, I proceeded to explain that we really wanted to hear what the parents wanted to know.  Our hopes were that parents would feel comfortable tweeting their questions in an anonymous format throughout the open house.  This would serve several purposes: 1) while parents were in classrooms hearing from teachers and students, learning about the curriculum and seeing the classrooms, they could instantly tweet their questions that would be addressed later 2) parents would feel uninhibited in seeking answers to their questions and 3) it would demonstrate the ways in which we are incorporating technology into our instruction and encouraging students to share their “voice”.

As the tweets were being received, I tagged them with descriptors enabling me to generate a Twitter cloud.  An example of this is the question that was tweeted that said, “How do you meet the needs of diverse learners?”.  This question was tagged as “differentiation”.  After being in the classrooms, the parents returned to the media center where I displayed the Twitter cloud on a large screen.  The remainder of the open house consisted of the administration, the teachers, and current Davis parents addressing questions that were raised via Twitter.

Although we have had positive feedback regarding our open houses in the past, using technology in this way generated a new level of enthusiasm and excitement.  Providing the technology as a tool to encourage open communication while still allowing parents to get a strong sense of all that is offered at The Davis Academy, created an environment rich in collaboration and an environment that ensured that all questions could be addressed.  We are pleased with the outcome and will continue to explore innovative tools that will enrich our open house experiences.

Drew Frank is the Lower School Principal at The Alfred and Adele Davis Academy in Atlanta Georgia, where he previously served in multiple teaching and administrative roles in both the lower and middle school. Drew is a proud member of the Day School Leadership Training Institute (DSLTI) cohort 5, and he has incorporated many of the constructivist and collaborative learning activities (spiritual check-ins, fishbowls, case studies, and consultancies) in to these and other school and faculty programs.  You can follow Drew on Twitter @ugafrank.

Two years ago I had a similar problem.  Trained as a lawyer, being a publisher and editor, I live in a world of words.  They’re important; they’re permanent.  I am accountable for what I write, and for what my company publishes.  Words will endure.  They need to stand on their own, be thorough, be accurate, be complete.

But Behrman House needed a blog, and as the leader of our firm I needed to contribute.  To share my views in that informal setting.  So write I did, but I did it in my old way: I wrote, edited got it vetted by colleagues, checked, rechecked, sometimes rewritten.  A short piece, with a quick thought, could take hours.  It just wasn’t worth it.

I thought back to my college days, where I wrote a weekly column for the paper. I just banged it out.  Every week, one evening.  Went the whole campus. It was pretty good.  And I had no fear.

So I made a decision: I’ll trust myself: write the damn thing, read it once, fix obvious errors, and post it. Simple as that.

So I tried it.  Truth be told, the first time I chickened out. Sent it to Dena Neusner, our Senior Editor, who can tear apart and rebuild my writing like no one else, and makes it 30% shorter on a regular basis.  She did her magic, and I decided I was done.  Posted it.  And, next time I didn’t even send it to Dena.

I’m writing this to all of you who grew up in my world, the world of permanent words, the world where every one of those words is equally important, and permanent.  And to all of us I say:  Just write the damn thing, and post it.  It will be liberating.  Think of it as conversation, not a permanent position. (Lisa Colton spoke at the GA of the “permanent beta,” and she’s right.)  It will never be worth it to spend a half-day on a blog post, so if that’s your standard, you’re censoring yourself—it will almost never be worth it to spend the time, and so you’ll never be able to share your views.

Just write the thing.

PS: I wrote this one on the airplane coming home from the GA.  Once, straight through—a half-hour.  Put it aside for a day, then spent another 10 minutes cleaning it up.  I’m done. I hope it’s good, and I hope you find it useful. If not, maybe I’ll be more successful with the next one.

- – - – - – - – - – - – -

David Behrman is CEO of Behrman House Publishers, the leading publisher of textbooks, software, and other educational materials for Jewish religious schools throughout North America.  Before joining Behrman House, he was a consultant with McKinsey & Co, in New York, where he served clients in the service, transportation, and not-for-profit sectors, and he also practiced corporate and securities law with Davis Polk & Wardwell in New York. He is a graduate of Haverford College and Stanford Law School, where he served on the Law Review.

I had the privilege of presenting a webinar to the Darim Online community June 1, 2011 about how to use Linkedin for nonprofits. When I was preparing for the webinar, two things struck me: why cause-focused groups may not work well on Linked (more on that below), and how much Linkedin offers. The presentation focuses on five ways to best utilize Linkedin professionally: be goal-oriented, optimize both your personal and company profiles, utilize groups, and use Linkedin Answers.

If I had to offer three tips about using Linkedin effectively, they would be:

• Think about why you and your company want to be one Linkedin, and how you use it will follow
• Identify a combination of 10 keywords and keyword phrases that best describe you, and 10 others that best describe the organization. Integrate these keywords and keyword phrases into your personal and company profiles
  
• Complete all employee personal Linkedin profiles to 100%, as well as the organizational profile
  

Start with your Goals

The key to using any social media platform effectively is to use it to meet your goals. Decide first why you (or your organization) would want to use Linkedin (such as finding collaborators, funders, or colleagues). Once you know why you want to use Linkedin, how you will use Linkedin follows. For example, if you want to use Linkedin to connect with foundations then you might:

• search for people who work at those foundations
• join groups that they have joined and participate
• ask for introductions through mutual Linkedin connections
• use Linkedin Answers to ask a question about contacting foundations

Identifying your goals will dictate your Linkedin strategy.

Optimize your personal profile

One aspect of optimizing your profile is completing it fully. Be sure to include your photo, a summary of who you are, keywords and interests, and a summary of what you’ve accomplished in every position. It’s also important to have at least five recommendations, since you can search Linkedin by number of recommendations.

Use the “advanced search” option to understand how you can be found, and include those in your profile.  Some of the search parameters are by industry, geographic location, number of recommendations, and position titles.

Optimizing your profile also means placing important phrases and keywords within your profile. Think about 10 to 15 keywords and keyword phrases that describe you professionally. Specifically, place keyword-rich content within the summary, specialties, and interests sections.

Optimize the company profile

If your organization doesn’t have a company profile, create one on Linkedin. Identify the 10-15 keywords that best describe your organization, and integrate them into the company profile for the profile to be search-ready. If your organization has a blog or Twitter presence, be sure to add those to the company profile to personalize the company. Also, if you want to highlight specific products or services, do so through the “new products and services” feature.

Utilize the power of groups

Real connecting happens within groups. Search for groups related to your profession and industry. I also recommend joining groups your professional colleagues belong to as well. If a group is inactive or not valuable, leave. If it is, spend time within the group answering questions and offering help. When you find yourself in an interesting discussion, invite your colleagues to connect with you personally on Linkedin after the discussion has concluded. I tend to see the same group of people commenting on group discussions, which helps me to  know them through our participation.

When groups are managed by nonprofits, and the discussion is about the nonprofit or a specific cause, they tend to be inactive. I looked at many public nonprofit-administered groups while researching this presentation, and most were very inactive or not lively. (I cannot comment on private groups, though.) I suspect that cause-specific or nonprofit-specific groups aren’t very active because Linkedin users want to discuss professional issues, not organizational mission. I also think that mission-based discussion has limited appeal while industry-based discussion has much broader appeal and basis for discussion. Additionally, Linkedin is not best used as a platform for recruiting people to become direct stakeholders; there are other platforms much better suited to cause-focused discussions.

There appears to be two exceptions to the inactive nonprofit-administered groups rule: One is Autism Speaks, which has a very lively Linkedin group, though I’m not able to comment on why this is the case. The other exception seems to be professional associations. For example, the alumni group of the Prince’s Scottish Youth Business Trust (a youth business mentoring program) is a very active group for business class alums to connect with others and possibly do business together.

Linkedin Answers

Linkedin Answers is both a wonderful research tool and means to find new connections. By subscribing the the RSS feed of a certain category of questions (such as Social Entrepreneurship) you can stay up to date on the latest industry discussions, and also answer questions yourself. If your answer is selected as the “best answer,” you win the “best answer” designation, which enhances your professional credibility. Also, questions reach the entire Linkedin community, not just your personal connections.

Other Linkedin goodies

I love looking at what’s going on in the Linkedin labs. Most recently, I’ve enjoyed Linkedin Maps (visualize your own network) and Signal (trending news stories shared by your connections) from the labs. Check back each month for new labs products.

Resources

Joanne Fritz of nonprofit.about.com published a great article with many tips for nonprofit professionals using Linkedin. Fast Company also published an article with five Linkedin tips you didn’t know. Read the excellent Net2 Think Tank discussion about using Linkedin for change. Allison Fine interviews Amy Sample Ward and Estrella Rosenberg on how nonprofits can use Linkedin on the December Social Good podcast. Drop in on the informative weekly Linkedin Twitter chat at 8pm every Tuesday, hosted by @LinkedinExpert and @MartineHunter.

If you’d like to watch the recorded webinar that I presented with Darim Online, you may view it here.

What is your Linkedin tip? What is the most useful thing about using Linkedin that you’ve found?

Ten high schools are taking part in a series of 3 face to face full-day meetings, an offering of over 20 webinars, an ongoing Facebook Group discussion, and coaching sessions to help them develop and implement strategic social-media enhanced communications plans for their schools.

The Academy reflects the work that the Foundation has been doing with  social media guru Allison Fine over the past year, and was created in response to a recent survey that the Foundation conducted of around 300 day schools regarding their use of social media.

The Academy met twice in March face to face.  Participants learned about a number of foundational social media tools, started creating their plans based on a “POST” planning process (inspired by the book Groundswell – People, Objectives, Strategy and Technology), debriefed what they’ve experimented with and implemented between the two meetings, and shared emerging best practices with each other.

The good people from Big Duck guided the group through determining appropriate metrics for analyzing social media and creating social media policies.  Big Duck will also provide individualized coaching sessions to each school team on a regular basis.

Kudos to AVI CHAI for taking such great strides in modeling the learning process that they have undertaken themselves as a learning organization, and extending their active support to other professionals in Jewish education.  We can’t wait to share more of what we are learning as well!

Read more about the Allison Fine’s reflections on the Social Media Academy here:

Avi Chai Social Media Academy Begins
Social Media Academy Part II

Each year, See3 Communications, in partnership with YouTube, hosts the DoGooder Nonprofit Video Awards.  This year, winners will again have the chance to win one of four $2500 grants generously provided by the Case Foundation, awesome video cameras from Flip Video, a free registration to next year’s Nonprofit Technology Conference provided by NTEN and more. New this year: for small nonprofits that have small funds in the video department, there is a new category for the best “thrifty” videos produced for under $500. On top of all this, the winning videos will be featured on YouTube’s HOME PAGE in March.  Talk about a boost to traffic.

Submissions for Best Small, Medium, and Large nonprofit organization videos must be a video that was made in 2010. Entries for the Best Thrifty Video category can be for videos made any time before the end of the submission period. Each nonprofit can submit as many videos as they would like, but, we encourage only the best work from each organization.

• Entries cannot exceed 10 minutes in length and are limited to nonprofits from the US, the UK, and Australia. See contest rules here.
• All nonprofits are welcome to enter their video. There are no specific categories or missions we are looking for.
• You can submit your videos from February 4, 2011 until March 2, 2011. Tell your friends to submit as well!
• Starting March 7th, voting is open to the public, so be sure to share the word (Email, Facebook, Twitter, carrier pigeon).
• Your organization MUST be a member of the YouTube Nonprofit Program. If you’re not, make sure that’s the next thing you do after you read this post. If you’re picked as a semifinalist, we’ll make sure you’re a member by the time voting begins.

And of course, this post wouldn’t be complete without a video.  See, this is why it’s so powerful – I can embed this video in a blog in 10 seconds, and it just brings the text to life, don’t you think?

For more info on the context, visit http://www.youtube.com/nonprofitvideoawards

You might also want to check out our previous posts on online video.

Let’s see some entries from the Jewish community! Got a video to brag about? Post a link in the comments!

Why? Thought you’d never ask …

10) You’ll get to learn from experts in the nonprofit sector in person and learn from their practical experience.

9) Speaking of, where else will you get to attend sessions facilitated by rockstars like Beth Kanter and Allison Fine, authors of “The Networked Nonprofit,” Wendy Harman, of the American Red Cross and Stacy Monk, founder of Epic Change and Tweetsgiving campaigns? (See our list of the top 10 must-attend sessions.)

8 ) A wide range of nonprofit professionals—executives directors, marketing and communications professionals, development and program staff—and organizations will be there.

7) It’s a great way to step outside the silo of our community while creating partnerships and mentorships within it.

6) It’s fun! NTC is not your average stuffy professional conference. You get to enjoy ice cream bars at the mid-afternoon break and cocktails with friends at the After-Party. Yes, you read that right—ice cream and cocktails!

5) We’re offering a discount to the members of our network (see below for how to take advantage).

4) The adventurous-and-always-fun-to-learn-from Esther Kustanowitz will be there.

3) Can we get you a warm chocolate chip cookie with that ice cream bar?

2) Guaranteed free wifi throughout the conference. You’re encouraged to fool around on your iPad/blackberry/laptop during sessions—but only if you’re tweeting or live blogging.

Finally, the #1 reason why we think you should join us at NTEN this year is …

1) We’re hosting two really awesome gatherings just for you!

The first will take place on the morning of Thursday, March 17, before the NTC officially gets underway. We will gather from 8 am – 11am, using these three hours to:

• Get an update on the state of the Jewish digital union, including a debrief of the results of the Jewish New Media Innovation Fund;
• Discuss the new rules of the digital game and how they apply to your work;
• Hear a few case studies of leading practices in the Jewish and nonprofit sectors; and
• Work through an obstacle-busting exercise based on the issues your organization is facing.

The second gathering will be Friday evening for a light and easy Shabbat dinner. Come to eat, schmooze and continue the conversations sparked by Thursday’s gathering. Nothing fancy—just food, new friends and some time to TGIF.

You do not have to register for the entire NTC conference to attend these events (though we do encourage it).

Sold? Ready for next steps? Great!

A) Sign up for NTEN. To take advantage of our special rate, you will need to follow these steps:

• If you’re new to NTEN, you’ll have to set up a free and easy account. (Or login to your NTEN account.)
• Go to 2011 Nonprofit Technology Conference
• Select “Darim Online” in the “How did you hear?” field when registering to receive the NTEN member rate.

B) Fill out this form to let us know you are coming and if we can expect you for Thursday’s gathering, Shabbat Dinner and/or the entire conference. Again, you don’t have to register for the NTEN conference to join us at one or both of these events.

C) Take care of the details like transportation and hospitality.

D) Let us know if you have any questions.

Until next time!

Your friends at CLSFF and Darim Online

Let’s take a look at a few Rosh Hashanah greetings from this year:

The Community Synagogue, Port Washington, NY.
This video got picked up by Perez Hilton, The Daily Beast, and local TV news, resulting in over 90,000 hits on YouTube. While total hits aren’t the ultimate measurement of success, they clearly got something right that generated this attention.

There are three important elements to take away from this success: 1) The Rabbi’s message is personal, thoughtful and educational; 2) the central piece is humorous and playful. While it feels silly and lo-fi, it also give a sense that this is a fun place to be; and 3) it closes with a real community building tour of the people who make the synagogue run on a daily basis (including introductions of recently hired staff). While it’s slightly long (nearly 4 minutes), it is well paced and keeps your attention. The comments on YouTube are fascinating too — worth glancing at.

Jewish Federations of North America put together videos that local Federations could use and adapt for their own purposes.  You’ll notice that while the campaign is about a “call to action”, the story being told is from people just like you and me, and less about the institution itself.  This approach makes the video more compelling, personal and accessible than a pure solicitation.

Congregation Rodef Shalom in Virginia made a video to a song, and invited any cameo appearances — the UPS guy, the gardener, and the entire summer camp – to give a feel of the community.

How else could you shed light on the community, help people learn something, or develop new associations with your organization?

What Rosh Hashana videos did you notice this year?  Drop a link and your thoughts about what worked (or didn’t) in the comments here.  What should orgs be thinking about for next year?

Throughout the short and intense blitz, Old Spice had uploaded over 180 videos for its campaign, which have generated over 5.9 million views and 22,500 comments. (Source: Network World).

The campaign is fascinating for its viral success.  This chart from Visible Measures shows it’s relative success compared with President Obama’s victory speech, the video of President Bush’s dodging of a thrown shoe, and Susan Boyle’s surprising vocal performance on TV, all major viral hits.

The secret? While Old Spice Guy responded to regular folks (Johannes S. Beals tweeted a request for a marriage proposal to his girlfriend), he also focused many of his responses to questions posed by sports stars, celebrities and major publications.  For example the online tech site Gizmodo asked via Twitter, “will anything surpass the loofah as the predominant body wash-applying technology?”   The response was this.  And of course, Gizmodo posted the response video on its website and other channels, amplifying the views even more.

George Stephonopoulos and  Justine Bateman got responses, as did Perez Hilton (669,000+ views) and Ellen Degeneres (284,000+ views).  Alyssa Milano has enjoyed a series of flirty virtual courtings, including a delivery of flowers from the Old Spice Guy.  Guy Kawasaki (Silicon Valley venture capitalist and social media maven) got a humorous reply, playing off his name:

The first key lesson here is about connecting with your audience personally.  While Old Spice is only responding to a relatively small number of questions, Mustafa is speaking directly to individuals, seemingly person to person, rather than logo to consumer.  There’s a big difference.

Second is knowing how to use your influencers.  Isaiah’s first videos responded to bloggers and journalists that had written about the Old Spice commercials. He then moved to celebrities, and chose random individuals whose questions or comments would make for great entertainment (like the marriage proposal).  By responding to people (and companies) with large audiences, Old Spice is able to leverage their brands to exponentially increase their own success.  And when the campaign starts to get viral, everyone wins.  Gizmodo, for example, is thrilled to have gotten a video response (and a few million people may have just learned about Gizmodo for the first time), and Old Spice is thrilled Gizmodo posted is on their own site (reaching millions of their readers).  It’s a win-win for all.

Third, make it fun! If people are enjoying engaging in your campaign (tweeting, sharing, talking about at Starbucks or at the gym), it will intensify.  Whether you’re selling Old Spice or trying to get people to come to Jewish Trivia Night (my favorite tweet comes from @SixthandI Synagogue: “Test your knowledge to the tune of ‘Let’s get quizzical…quizzical’  I see you dancing 80’s style in your cubicle,” followed by a link to their event.

Want to learn more?

Rick Bakas gives a good overview of why this social media marketing campaign is so effective including a reminder to have fun.

ReadWriteWeb shares the inside scoop on how marketing firm Wieden + Kennedy created and executed the campaign, including all night filming sessions in Portland, OR, where they averaged 7 min of production for each 30 second response.

FastCompany interviews the team that orchestrated the campaign.

And a guy from Reddit asked for the audio to create an Old Spice Guy voicemail message.  He responded with many audio options to create the message.  Now you can have your own.  http://www.oldspicevoicemail.com .  While the 2 day blitz of video responses may have ended this morning, it’s fascinating to see how others have picked up the ball and run with it.

How are you empowering and energizing your community to support your mission and goals?  While the Old Spice campaign may seem leagues away from nonprofit endeavors, the lessons learned from this success surely apply.   Use your influencers.  Make it personal.  And remember to have fun.

As Facebook and Twitter have become so mainstream, and friending so casual, our rolls of friends and followers have grown extensive.  Maybe too extensive.  Just at that time when we’re trying to manage our precious time and sort through reams of content to find the gems, it is our own “friends” weighing us down.   Dunbar proposed that any individual could really only have 150 stable social relationships at any given time.  Others propose that with tools such as Facebook we can manage higher numbers.  In a recent update, Facebook set the number of people to show up in your news feed to 250 (which you can change).  While it may be true that our maximum number is far over Dunbar’s 150, many people are starting to approach their limit and are pruning their social network gardens.

There are two things you should be thinking about:

1. How should I pare my friends and people I’m following to get the most bang for my social-media-hour-buck?
2. How are other people making decisions about paring their lists, and how should I position myself to stay on the friends list of those I care about?  (note: you may not care about all of them)

How you answer these questions will depend on your business, your brand, your audience, your goals, and how you have been using these tools.  People want value (which can be information, insight, humor, etc.).  People also want to be talked with, not talked at.

One of the challenges is that when you’ve mixed company in your friend or follower list, there’s not one clear value proposition.  For example, family wants pics of your kids, college friends want to know what you’re reading, business colleagues want professional insights, customers/clients/members want meaty information and connection.  You cannot please all of the people all of the time.

Some people have dealt with this by creating multiple profiles — in some cases with hard lines (members of the congregation can befriend a staff person here but not there), and in some cases much softer lines (e.g. I tweet about Jewish social media  and innovation at @darimonline, and I tweet personally about kids, chickens, music and other things at @lisacolton) where you’re welcome to friend or follow in both places, but at least you know what you’re getting (or as the writer, what you’re giving) with greater specificity.

I predict that the next waves of functionality and privacy updates from Facebook and Twitter will offer greater control over sorting these groups (they’ve already begun), targeting content to this group or that, and being able to hide or categorize friends and followers with greater ease to create customized feeds (how cool would it be to login to Facebook at work and see only updates from professional colleagues, and get home and login to see updates only from friends and family?).

In the meantime, put these on your to-do list:

1. Be educated about privacy and friend list categorization opportunities on Facebook.  There’s more control there than you probably realize or use.
2. Set up friend lists, and each time you accept a new friend, add them to a list.  When you use your settings you’ll be able to count on knowing who’s getting what info.  See a tutorial here.
3. Be aware that the functionality, policies, and culture of these tools will continue to adapt and change, so adopt a nimble stance (modern “sea legs”) and keep educating yourself.
4. Think about how you can talk with your community, not just talk at them.  Experts suggest a ratio of 1:12 (or even 1:20) — for every one self-promoting post (”come to our young adults event Tues evening…”) you should add value 12 times.  What value can you offer?  What questions can you ask to tap into your community? What conversations are happening related to your work and how can you participate?  And don’t forget to LISTEN.
5. Discuss among staff how people are managing these issues.  There may be creative ideas, and you may or may not want to have everyone on the same page and taking the same approach.  Either way, staff should be aware of expectations as employees if they are engaging with members, prospects, board members or donors.  You should consider drafting a social media policy or guidelines, or revisiting to existing policies.  See info here from Wild Apricot and info here from Beth Kanter and sample policies here.

How are you identifying what your target audiences want to hear, learn and discuss?  How are you thinking about what to post and/or tweet?  Where are you adding value and growing your online community?  How will you know if people and dropping out and why?

To kick us off, mobile mobile mobile.   Everybody’s got a phone in their pocket, and increasingly it’s a pretty intelligent one.  The iPhone, Blackberry, Android and others are taking over the market, and shaking up the status quo.  Assume that people are looking for and engaging with you while on the go, not just while sitting at their desk.

Some things to know:

1. Compose your emails for easy reading on a mobile device. Send a test and check it out on a Blackberry and iPhone.  Some Blackberry users are reporting a lack of patience with graphic emails because it takes too much time to wade through.  “Give me the bullet points and important information straight up and in brief” seems to be the attitude.
2. Start learning about fundraising via mobile. I just made my first donation by text message to a radio show I love, This American Life, when I saw a tweet.  $5 went on my AT&T bill. So easy!  Check out http://www.mobilegiving.org/ to see how they do it.  Sophist Productions has been hosting events (a UJA Young Leadership cocktail party, for example) where people “text to pledge” their donation, and pledges are projected on the wall. Yes, it is a new world.  And it works.  Read more here on text-to-give programs.
3. Redesigning or tuning up your website?  Make sure you’ve got a mobile friendly version. Check out a Google tool here to see what your web site can look like on a mobile browser. Beth Kanter iPhone-ized her blog with an easy $200 IPhone app tool.  Learn about it here.
4. Twitter was conceived of, and largely used as a mobile tool. Thus, don’t neglect this community when you are putting together a mobile strategy.

Want to learn more?

http://mobileactive.org/ is a great org with useful resources and a discussion list on how nonprofits are using mobile in their work.

http://www.mobilecommons.com/ offers services for marketing, advocacy and fundraising via mobile (and thanks to Mobile Commons for donating their services for our Boot Camps)

http://www.mobilecitizen.org/ has excellent resources for mobile use in education and nonprofits.

Great resources from Wild Apricot: Is Your Nonprofit Website Mobile-Friendly?

Examples of cool, mission-centric mobile uses from nonprofits, on Beth Kanter’s Blog