Comments on: Why Old Spice is So Spicy http://jewpoint0.org/2010/07/why-old-spice-is-so-spicy/ Mon, 02 Apr 2012 06:48:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Aliza http://jewpoint0.org/2010/07/why-old-spice-is-so-spicy/comment-page-1/#comment-1289 Aliza Wed, 21 Jul 2010 21:50:24 +0000 http://jewpoint0.org/?p=1194#comment-1289 the old spice commercials have provided me with a lot of entertainment during slow work days - so thanks for pointing them out (i too didnt see the original commercials, but not because i dont watch tv, but dvr has decreased my commercial watching time to nearly zero). re: your point about connecting with the audience personally, i agree - but it seems that old spice may have missed the piece about knowing your audience as well when developing their campaign. i heard on the radio this morning that sales of their body wash have dropped 7% - it seems that the ladies (to whom the old spice guy speaks) are not the ones doing the shopping! and my favorite oldspice tweet that has kept me laughing: @Alyssa_Milano Apologies for dlay. I'm saving village by damming flash flood w/left pec while typing u this msg w/right pec. My ppl 2call. the old spice commercials have provided me with a lot of entertainment during slow work days – so thanks for pointing them out (i too didnt see the original commercials, but not because i dont watch tv, but dvr has decreased my commercial watching time to nearly zero).

re: your point about connecting with the audience personally, i agree – but it seems that old spice may have missed the piece about knowing your audience as well when developing their campaign. i heard on the radio this morning that sales of their body wash have dropped 7% – it seems that the ladies (to whom the old spice guy speaks) are not the ones doing the shopping!

and my favorite oldspice tweet that has kept me laughing:
@Alyssa_Milano Apologies for dlay. I’m saving village by damming flash flood w/left pec while typing u this msg w/right pec. My ppl 2call.

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