Great post. Switch is a great book – I highly recommend it. The Heath Brothers’ other book “Made to Stick” is equally useful – it talks more about what makes some ideas “stick” and others fall to the wayside.

Finally, the book Influencer offers very detailed examples and strategies for making change stick. They break it up into 6 specific areas that influencers use to make very difficult change happen.

Grinspoon Institute for Jewish Philanthropy Director Eric Phelps pulled from these sources (and others) in creating our recent Webinar “Making Change Happen.” The recording of the Webinar and the presentation itself are free to view and download on our website here: http://gijptech.org/?page_id=1871

Thanks for sharing the highlights from Jerry Silverman’s keynote!

Kevin

In the novel, Butler describes a new religion called “Earthseed.” It comes from the idea that the seeds of all life on Earth can be transplanted, and through adaptation will grow, in many different types of situations or places. Earthseed is a religion of the present and the future, of the living, not of the dead or the past.

In this new religion “God is Change”, humans are able to direct God’s malleability. Believers are enjoined to “shape God”. By shaping themselves, they can save themselves. Believers are to accept the central tenet that “God is Change” primarily so that they will recognize their own power to affect and direct Change/God. Only by conscious effort can they avoid being God’s victims.

You can read more at wikipedia http://en.wikipedia.org/wiki/Earthseed

My point is:
Change is not scary. Change is inevitable.
How established organizations deal with change, tends to be scary.